Market Overview

Zutano Collaborates with Tupelo Honey to Launch Maternity Line

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Line features chic fashions designed for the modern mom-to-be.

Tupelo Honey Maternity was born out of a collaboration with sister
company, Zutano, the iconic baby accessories and clothing brand. The
line is designed as a new go-to maternity fashion destination and brand
for moms-to-be. The launch features everyday essentials in soft,
luxurious-feeling knits, offering expecting moms a style that's
comfortable, chic and effortlessly feminine.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180817005019/en/

Zutano Collaborates with Tupelo Honey to Launch Maternity Line (Photo: Business Wire)

Zutano Collaborates with Tupelo Honey to Launch Maternity Line (Photo: Business Wire)

"From interacting and listening to thousands of moms over the years, we
saw an opportunity to deliver a maternity fashion that feels and fits
great, and with classic pieces that can follow an expecting mom through
pregnancy and into motherhood," said Steve Schuster, Chief Operating
Officer of both Tupelo Honey and Zutano. "Tupelo Honey offers fashion,
function, comfort and a great feel and fit for moms-to-be in must-have
staples for every wardrobe."

Tupelo Honey Maternity's initial launch will feature more than a dozen,
carefully curated and crafted essentials in classic solids and bold
stripes, with prices starting at $45. Moms-to-be can shrug on the soft
and in-the-coziest-fabric Cropped
Pullover
paired with their Comfy
Maternity Leggings
that provides just the right amount of support to
head to yoga. Throw on the Sunday
Brunch Cardi
that drapes beautifully for an easy Saturday morning
out, or couple it with the Mama
Maternity Pants
and the essential and oh-so-soft Tara
Maternity Tee
for a relaxing night in. Special occasion? Dress up
the bump with the feminine Bella
Bump Maternity Dress
that's as comfortable as it is elegant.

Inspired by the moms-to-be who want effortless, chic maternity style
that fits and feels great, visit Tupelo Honey's maternity pieces -
including tops, pants, dresses, sweaters and nursing essentials - at https://www.tupelohoneystyle.com
and https://zutano.com/.

About Tupelo Honey
Tupelo Honey was originally launched
to provide women with comfortable layering pieces that also
offer coverage while adding a smooth, finished look to any outfit. Using
our own specially developed Dolce Jersey fabric, we created a layering
line that quickly became known for exceptional comfort and fit.

Tupelo Honey Maternity was born out of a collaboration with our sister
company, Zutano - an iconic baby accessories and clothing brand. From
interacting and listening to thousands of moms over many years, we
realized the need for maternity clothes that are not only stylish and
comfortable, but designed to work from the first month up to and beyond
the ninth month.

About Zutano
Zutano is one of the most beloved and
influential brands in children's fashion and a leader in exciting design
innovation. They incorporate brilliant colors and animated prints in its
versatile line of young fashions to bring your child's personality to
life. Their original and exuberant approach to baby products is evident
in every category they enter, from booties, accessories and plush toys,
to shoes, beanies, sun hats and colorful baby apparel. Visit Zutano.com,
@Zutano,
@Zutano_Inc
or Zutano's
Facebook Page
for more information.

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