Market Overview

SugarCRM Partners With Private Equity Firm Accel-KKR for Next Phase of Accelerated Growth


SugarCRM Inc., the company that helps organizations build
better business relationships, is excited to announce that Accel-KKR, a
leading technology-focused private equity firm, has made a strategic and
significant investment in SugarCRM.

The partnership is the latest milestone in SugarCRM's journey and will
accelerate its strategy of driving global growth with its award-winning
relationship management platform. Accel-KKR has committed substantial
investment dollars to drive product innovation, services, expanded
capabilities and a strategic acquisition program.

"Following several years of significant growth, market recognition and
high customer satisfaction, this is the perfect time for us to work with
an investor who is as enthusiastic and confident about the CRM market
and our approach as we are," said SugarCRM's CEO, Larry Augustin. "This
significant investment will enable substantial business growth, both
organically and inorganically."

SugarCRM prides itself on its modern and simple user interfaces,
industry-leading customer experience and giving users the right
information, when they need it, before they even ask. Its approach has
led to more than 90% customer retention rate and, in 2018, it won the
industry-recognised PC Mag Business Choice "Best CRM Software Award" for
the fourth year running, being the only CRM software that readers "would
strongly recommend to their peers."

Larry continued: "CRM has moved forward exponentially in recent years.
The recurring revenue economy is driving customers across all industries
to look at satisfying the entire customer lifecycle. At SugarCRM, we are
helping our customers increase the productivity of their sales, service
and marketing teams with an intuitive user experience that automates
common business processes and orchestrates actions and information to
increase the efficiency of every customer-facing employee. Through
technology we are helping businesses outmaneuver competition and achieve
business outcomes faster by using AI, machine learning and predictive
insights to add intelligence everywhere inside the user experience. It's
an exciting industry and we're delighted to be at the forefront.

"Accel-KKR has an excellent reputation for driving growth in its
portfolio companies, and a proven track record working with other
technology companies, such as Kana and Applied Predictive Technologies.
We're excited to be working with them as we build on the momentum we
have created in our business over recent years and accelerate our vision
for growth."

Accel-KKR is a top-tier investment firm with $4.3 billion in capital
commitments and has worked with businesses like SugarCRM for almost 20
years. The PE firm focuses on software and IT-enabled services companies
that are well positioned for top and bottom-line growth. This investment
will allow SugarCRM to continue its innovation in product development,
expand its suite of CRM capabilities and enhance its ability to deliver
the highest level of support to its existing customer base.

Jason Klein, managing director at Accel-KKR, added: "With our extensive
and global network, we will be able to introduce SugarCRM to potential
customers and partners around the world. Our holistic approach to
growth, both direct and through channel partners, combined with the
strategic guidance and operational expertise we provide, means we can
add significant value to the businesses we work with from day one.
SugarCRM is a truly innovative and ambitious company; we look forward to
working together."

Notes to editors:

About SugarCRM

SugarCRM enables businesses to create extraordinary customer
relationships with the most empowering, adaptable and affordable
customer relationship management (CRM) solution on the market. Unlike
traditional CRM solutions that focus primarily on management and
reporting, Sugar empowers the individual, coordinating the actions of
customer-facing employees and equipping them with the right information
at the right time to transform the customer experience. More than 2
million individuals in over 120 countries rely on SugarCRM. To learn
more visit or
follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of
SugarCRM Inc. Third-party trademarks mentioned are the property of their
respective owners.

About Accel-KKR

Accel-KKR is a technology-focused investment firm with $4.3 billion in
capital commitments. The firm focuses on software and IT-enabled
businesses well-positioned for top-line and bottom-line growth. At the
core of Accel-KKR's investment strategy is a commitment to developing
strong partnerships with the management teams of its portfolio companies
and a focus on building value through significant resources available
through the Accel-KKR network. Accel-KKR focuses on middle-market
companies and provides a broad range of capital solutions including
buyout capital, minority-growth investments, and credit alternatives.
Accel-KKR also invests across a wide range of transaction types
including private company recapitalizations, divisional carve-outs and
going-private transactions. Accel-KKR is headquartered in Menlo Park
with additional offices in Atlanta and London. For more information,
please visit

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