Market Overview

Mobile Virtual Network Operator (MVNO) Business Plan 2018 -


Business Plan 2018"
report has been added to's

Mobile Virtual Network Operator (MVNO) companies are launched for many
different reasons, many of which have more to do with other businesses
than the MVNO operation itself.

It is important to consider the strategies an MVNO will employ to
exploit market opportunities.

Some questions to consider include:

  • Will the MVNO be a sub-brand to an existing business?
  • Will the MVNO align with retail strategies of some other business?
  • Will the MVNO offer discounted services compared to existing Mobile
    Network Operators (MNO)?
  • Will the MVNO offer Machine-to-Machine (M2M) communications related
    services on a B2B basis rather than consumer services?
  • Will the MVNO acquire data-only from the underlying MNO, relying upon
    messaging and voice over IP and delivered in an OTT model?

Regardless of the overall MVNO strategy, executing upon a vision
requires careful planning. One thing that all successful MVNOs have in
common is they started with a well-developed business plan.

The MVNO Business Plan

This is a full business plan based on the launch of an illustrative MVNO
known as Contendus. The plan covers all aspects of the company launch
plan including market assessment, funding requirements, financial
analysis, market segmentation and product differentiation. Also included
is go-to-market plan, distribution and replenishment plans, comparison
of MVNO's and more. The major benefit of this report is to assist in the
development of an MVNO launch and to help validate existing plans.

Launching a MVNO involves a lot of careful planning and an understanding
of the competitive threats and opportunities. Understanding the
competitive issues and what type of MVNO to launch is key to success. A
critical aspect to the success of any MVNO is its wholesale negotiations
with the host mobile network operator (MNO). Accordingly, the MVNO
Business Plan includes Modelling and Negotiation Strategies for
Contracting with Host Mobile Network Operators. This includes rate
structures of the retail minus and cost plus models, the pros and cons
of each, and how to implement them.

The MVNO Business Plan also includes evaluation of wholesale incentives,
the reconciliation process and also what macro and micro environmental
aspects to consider when defining your negotiation strategy. Also
includes is an example Service Level Agreement (SLA), modeled from real
life operational MVNO SLAs, which can be customized and built upon to
meet the needs of their service management requirements.

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