Market Overview

After Only Seven Weeks, AMC Stubs A-List Records More Than 1 Million in Attendance and More Than 260,000 Members


Members of AMC's new VIP loyalty tier, AMC Stubs A-List, now
regularly account for more than 4 percent of AMC's U.S. attendance, and
for more than 5 percent when including additional paid tickets purchased
by A-List members

At more than 260,000 members, A-List membership signup continues to
far exceed AMC's initial expectations

A-List members have utilized the service at each and every one of
AMC's 640 theatres across the United States and have viewed more than
150 different movie titles since the program launched on June 26, 2018

AMC reaffirms and broadens its 12-month protection on any changes in
price, to also now include 12-month protection against any changes in
the terms or benefits of the new program

AMC Stubs A-List, which was designed to stimulate moviegoing across all
age groups including millennials, is already delivering on its promise
and potential. Only seven weeks after launching its new loyalty program
tier, AMC Theatres® (NYSE:AMC) announced today that AMC Stubs A-List
already has been responsible for more than 1,000,000 in attendance at
its movie theatres. AMC also announced that A-List has recently crossed
the quarter-million membership mark, now having more than 260,000 paid
enrolled members. This figure indicates some 85,000 A-List enrollments
in just the past two weeks. AMC previously publicly reported 175,000
enrollments on July 31.

A-List members now account for more than 5 percent of AMC's weekly
attendance. Because A-List allows additional full-price tickets to be
purchased during the reservation process, AMC reports that in the last
week, for example, about 40 percent of A-List moviegoers purchased
additional paid tickets to see a movie. A-List members themselves now
account for more than 4 percent of AMC's U.S. attendance.

At more than 260,000 members enrolling in just seven weeks, the A-List
membership sign-up trend continues to well exceed AMC's expectations. At
the time of launch in June, AMC said that it expected to hit 500,000
members one year later, at the end of June of 2019. It would now appear
that this enrollment target will be reached much sooner.

A-List is also showing broad geographic and demographic appeal. A-List
members have utilized the service at each of AMC's 640 locations spread
throughout all 44 states in the U.S. in which AMC has theatres.
Membership levels are strong across all age and ethnicity groups, and of
special interest fully 28% of enrolled members are under the age of 30.

A-List members are seeing a wide variety of movies, already having
viewed more than 150 different movie titles. Early program analysis
indicates incremental movie-going frequency among members after joining
the program is significant; AMC noted that 45% of A-List members were
not previously signed up to its AMC Stubs loyalty programs.

On a separate matter, AMC also announced today that its previously
announced 12-month protection guarantee from the date of a member's
enrollment against any increases in A-List monthly pricing has been
broadened to further provide consumers with a sustainable value. The
12-month protection guarantee for members of A-List enrolling anytime in
2018 now includes no changes in the pricing, terms or benefits of the
program within a member's initial 12 months after joining the program.

From Adam Aron, AMC CEO and President:

"We remain immensely satisfied by the initial consumer response to AMC
Stubs A-List. With more than 260,000 members enrolled and over 1 million
in attendance in just seven weeks, A-List in its early going is already
demonstrating that it encourages moviegoers of all ages, locations and
backgrounds to come to movie theatres more often, and they bring family
and friends along with them. While one would think that the rate of
signups will inevitably have to slow down at some point, enrollments now
are continuing at quite a brisk pace, getting AMC to scale much sooner
than we initially anticipated. This is very good for AMC and very good
for our movie studio partners as well."

Aron added, "We expect that AMC Stubs A-List will be a permanent part of
our marketing activity going forward. It should be reassuring to hear
that AMC is broadening our full 12-month guarantee for each member from
the date of his or her 2018 enrollment against any changes in AMC Stubs
A-List program pricing, terms or benefits. Since airline frequent flyer
programs were created almost forty years ago, enjoying the fruits of
loyalty programs has become a basic fabric in the American way of life,
even as these programs have changed and evolved over the decades. We
fervently believe that consumers have a basic right to expect to be able
to rely on us to honor the commitments that we make, and that they not
have to fear constant program changes that come without warning. As a
stable and sizable operator, we have every intention of keeping our
promises and offering delightful and stress-free movie-going experiences
to our much-appreciated AMC Stubs A-List guests."

For information about AMC Stubs A-List and to sign up, guests can
inquire at their local AMC Theatre, or at AMC's web site,
or on AMC's iOS and Android smartphone apps after downloading or
updating them with the latest app release.

About AMC Stubs A-List

AMC Stubs A-List rewards guests with up to three movies per week, all
for just $19.95 (plus tax) per month. Through A-List, members can enjoy
every available showtime, at every AMC location, in every format --
including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC and
BigD. AMC Stubs A-List can be used at the spur of the moment or also can
make planning ahead days or weeks in advance possible, as securing
tickets is made easy via reservations capabilities on the
web site, or on the AMC Theatres smartphone app. A-List joins AMC Stubs
Insider and AMC Stubs Premiere in AMC's fast-growing AMC Stubs loyalty
program. AMC Stubs A-List members also enjoy all the benefits of AMC
Stubs Premiere, including free upgrades on popcorn and soda, free
refills on large popcorn, express service at the box office and
concession stand, no online ticketing fees and 100 points for every $1
spent for the AMC Stubs A-List monthly fee and food and beverage
spending at AMC theatres. AMC Stubs Premiere members receive a $5 reward
for every 5,000 points earned, which translates to a 10% credit toward
future AMC purchases.

About AMC Entertainment Holdings, Inc.

AMC is the largest movie exhibition company in the U.S., in Europe and
throughout the world with more than 1,000 theatres and 11,000 screens
across the globe. AMC has propelled innovation in the exhibition
industry by: deploying its Signature power-recliner seats; delivering
enhanced food and beverage choices; generating greater guest engagement
through its loyalty program, web site and smartphone apps; offering
premium large format experiences and playing a wide variety of content
including the latest Hollywood releases and independent programming. AMC
operates among the most productive theatres in the United States' top
markets, having the #1 or #2 market share positions in 22 of the 25
largest metropolitan areas of the United States, including the top three
markets (NY, LA, Chicago). Through its Odeon subsidiary, AMC operates in
14 European countries and is the #1 theatre chain in Estonia, Finland,
Italy, Latvia, Lithuania, Norway, Spain, Sweden and UK & Ireland. In a
joint partnership with The Development and Investment Entertainment
Company, a subsidiary of The Public Investment Fund of Saudi Arabia, AMC
also operates AMC Cinemas in the Kingdom of Saudi Arabia. For more
information, visit

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