Market Overview

4K 4Charity Fun Run Announces Open Registration for IBC2018


Event at 2017 IBC Show raised more than $39,000 US for non-profits
supporting increased diversity and inclusion; nine sponsors already
signed on for 2018 run

AWS Elemental, an Amazon Web Services (AWS) company, today announced
that the fifth annual 4K 4Charity Fun Run at IBC Show will take place at
7:00 a.m. local time on Saturday, Sept. 15 at Amstelpark in Amsterdam.
Registration is open at

Among the non-profits supported by the 4K 4Charity Fun Run at IBC Show
is Amsterdam-based StichtingNewTechKids,
which provides computer science education for girls, minorities, and
economically challenged youth in the Netherlands. The organization
supports a computer science teacher training program for primary school
teachers with proceeds from 4K 4Charity. Also supported is Iridescent,
a global education non-profit that empowers underrepresented young
people to become innovators and leaders through engineering and
technology. Through their two programs, Curiosity Machine AI Family
Challenge and Technovation, Iridescent introduces underserved
communities to new technologies and empowers and equips them to apply
those technologies to solve the real-world problems they face.

The 4K 4Charity at the 2017 IBC Show recorded more than $39,000
donations from 540 registrants and 14 corporate sponsors, making it the
most successful 4K 4Charity at IBC Show to date. Confirmed sponsors for
the IBC2018 event include Cisco Systems, Inc., Arqiva, Verimatrix, Dolby
Laboratories, Brightcove, Irdeto, ChyronHego, SVG Europe, the
Munson-Simu Gift Fund (in honor of Sam Blackman), and Raz PR.

"Increasing diversity and inclusion in media and entertainment means
educating and supporting the next generation of industry professionals
as well as building organizations in which everyone can thrive," said
Laura Barber of AWS Elemental and co-founder of the 4K 4Charity Fun Run
Series. "We're humbled to see our industry's technology community come
together once again at IBC Show to help Stichting NewTechKids and
Iridescent make a meaningful impact for children from communities in

To register for the 4K 4Charity Fun Run at IBC Show, or to view
sponsorship opportunities, visit

To see how 4K 4Charity funds help Stichting NewTechKids extend computer
science education to children in the Netherlands, read


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