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Tariff Trends SnapShot 114 (2018) - Sub-brand Launches in Europe and Beyond - ResearchAndMarkets.com

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The "Tariff
Trends SnapShot 114 - Sub-brand Launches in Europe and Beyond"

report has been added to ResearchAndMarkets.com's
offering.

In SnapShot 114, we look at how European MNOs have launched low cost
sub-brands in their home markets. The newest introductions have happened
in Italy, with TIM introducing Kena Mobile and Vodafone introducing Ho
Mobile to compete with the low cost MNO Iliad Mobile (launched at the
end of May).

MNOs are experimenting with sub-brands to attract new types of user
(typically the youth segment) and are using the sub-brand to offer lower
cost bundles, without degrading the core MNO brand, with Orange (France)
using their brand for higher priced integrated bundles.

New brands are seeing particular growth in competitive markets, where a
clear price proposition is provided - with the Ho Italy website being
suspended due to excessive demand.

The just released SnapShot Number 114 looks at European and non-European
low cost sub-brands launched in their home market. Recent launches
include that of TIM in Italy with Kena Mobile and Vodafone with Ho
Mobile. MNOs are experimenting with sub-brands to attract new types of
user (typically the youth segment) and are using the sub-brand to offer
lower cost bundles, without degrading the core MNO brand, with Orange
(France) using their brand for higher priced integrated bundles.

Companies Featured

  • Boost Mobile (USA)
  • Congstar (Germany)
  • FONIC (Germany)
  • GiffGaff (UK)
  • Ho (Italy)
  • Kena (Italy)
  • LINE Mobile (Thailand)
  • MOCHE (Portugal)
  • NXT LVL (South Africa)
  • OTELO (Germany)
  • Sosh (France)
  • Tuenti (Argentina, Ecuador, Peru, Spain)
  • Wingo (Switzerland)
  • VOXI (UK)
  • YORN (Portugal)
  • YNG (Norway)

Key Topics Covered

1. Introduction - The increase in MNO low cost sub brands

2. Low cost MNO sub brands in Europe

3. New low cost MNO sub brands outside Europe

4. Conclusions - The future of low cost MNO sub brands

For more information about this report visit https://www.researchandmarkets.com/research/clmn83/tariff_trends?w=4

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