Market Overview

Equity Prime Mortgage Announces New Chief of Staff, Eric Skates, and VP of Market Strategy, Leticia Lucio Vu


Equity Prime Mortgage is excited to announce and welcome Leticia Lucio
Vu as the newest VP of Market Strategy. The hiring of Vu coincides with
the promotion of VP of Marketing, Eric Skates, to Chief of Staff. The
two moves come about in response to EPM's exponential growth since its
founding in 2008.

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Equity Prime Mortgage's Chief of Staff, Eric Skates, and VP of Market Strategy, Leticia Lucio Vu (Ph ...

Equity Prime Mortgage's Chief of Staff, Eric Skates, and VP of Market Strategy, Leticia Lucio Vu (Photo: Business Wire)

Skates, who joined EPM in February 2015, as head of Marketing, oversees
all functions including automation, lead generation, social media,
graphic design, content creation, CRM campaigns, mobile app integration,
reputation management, PR, SEO efforts, promotional marketing, trade
show presence and special events.

"I am humbled and honored," said Skates. "I appreciate working under
such a great leader as Eddy Perez, and am fortunate to be part of the
Equity Prime family. It is amazing to be part of our strategic growth
initiative in the mortgage industry."

In his new position of Chief of Staff, Skates will assist President Eddy
Perez with a myriad of projects and work closely with the valued sales
leaders in growing the brand with more in-depth strategy and business

"This is a special day for the organization with the promotion of Eric,"
stated Perez. "He embodies what our core values are as an organization
by making others successful, and we cannot describe in words how
fortunate we are to have him as a leader."

With over 20 years of industry experience, Vu comes to Equity Prime
Mortgage aptly prepared to head up EPM's new diversity and inclusion
initiative. Introduced to the mortgage industry while purchasing her
first home, Vu has since served almost every area of the business
ranging from front desk to President of the National Association of
Hispanic Real Estate Professionals Houston chapter.

"As a past originator, my passion was helping first-time homebuyers. I
look forward to leading the company in our initiative for strategic
growth by serving not only this demographic, but our underserved
markets. It is a dream come true for me!" declared Vu.

Over its ten years of business, EPM has taken immense pride in its
dedication to diversity and inclusion. Equity Prime hopes to draw on
Vu's abundance of experience to drive forward its new initiative. In
doing so, it aspires to launch EPM into new markets, and help the
members of various minority communities achieve the dream of becoming


Founded at the height of the mortgage crisis in 2008, Equity Prime
Mortgage has grown to become one of the leading direct mortgage lenders
in the U.S., operating 18 office locations across the nation. The vision
of Equity Prime is "Fulfilling the American Dream with a
clear vision toward homeownership: honesty, integrity and accountability
throughout the process; one loan at a time."

Headquartered in Atlanta, GA, Equity Prime Mortgage provides an array of
lending resources such as Conventional, FHA, VA, 203K, Reverse and USDA
loans as well as a trusted Fannie Mae, Freddie Mac & Ginnie Mae

With a dedicated staff of highly experienced professionals, Equity Prime
provides exceptional pricing for thousands of clients annually, without
compromising follow through and customer service. Equity Prime is
included in the recent Inc. 5000, placed 12 of their loan originators in
the NAHREP top 250 and recognized as one of Atlanta's Best & Brightest
companies to work for. For more information about Equity Prime log on
or call toll-free at (877) 255-3554.

Equal Housing Lender

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