Market Overview

Procter & Gamble Brings Relief to Residents Affected by Northern California Wildfires with P&G Product Kits and Tide Loads of Hope Laundry Services


Procter & Gamble:

This press release features multimedia. View the full release here:

Tide Loads of Hope Mobile Laundry Unit set-up (Photo: Business Wire)

Tide Loads of Hope Mobile Laundry Unit set-up (Photo: Business Wire)


  Families, individuals and first responders in need of personal care
items, cleaning products or laundry services in the wake of the
California Wildfires.


The Tide Loads of Hope Mobile Laundry Unit has been deployed to
support relief and recovery efforts in the wake of the wildfires
in Northern California. The Tide Loads of Hope mobile laundry
vehicle will begin services in Redding on Thursday, August 16,
providing free full-service laundry to residents affected by the
recent wildfires. Residents can bring clothes (up to two loads per
household) to be washed, dried and folded free of charge for those
directly impacted by the wildfires. All washable clothing types
can be accepted with the exception of heavy bedding.

P&G will also distribute free personal care and cleaning kits to
those affected with everyday essentials needed to meet a family's
basic hygiene and home care needs.


The Northern California wildfires have devastated an extraordinary
amount of homes and businesses. This summer, the area has seen
historic devastating effects of wildfires, with three fires
destroying 1,800 structures/homes and ten lives lost to date.
P&G has a history of giving back to the communities where we live
and work, and we want to provide everyday essentials to those who
need it most to help bring a sense of normalcy in this time of need.
These services are free and available to people affected by the
disaster and the volunteers who are helping to respond.


Starting on Thursday, August 16, the team will collect laundry from
9:00 AM-5:00 PM PT at the Walmart Supercenter listed below or until
300 loads are reached (two loads per household). The team will also
be distributing personal care and cleaning kits directly out into
the affected areas.
The Tide Loads of Hope mobile laundry unit will be located at:

Walmart Supercenter

1515 Dana Drive

Redding, CA 96003


**For the most up-to-date information on the fleet's location,
please visit Tide's Facebook and Twitter channels at



In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 68,000 loads of
laundry for more than 50,000 families impacted by disasters across
the U.S. and Canada. The Tide Loads of Hope mobile laundry unit is
outfitted with 12 high-efficiency Whirlpool Duet washers and dryers
(six of each) with the capacity to do up to 100 loads of laundry a


Personal care kits contain P&G brands including Always, Crest, Head
& Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene,
Secret and Venus. The cleaning kit contains Bounty, Charmin, Dawn,
Febreze, Mr. Clean, Swiffer and Tide.


P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at



People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at
$4 from the sale of each tee goes toward helping families affected
by disaster.

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