Market Overview

Brand Health Assessment Helps a Leading Media Industry Player Reignite Business Growth | Infiniti Research


Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new customer
intelligence assessment on the media industry
. A leading media
industry player, offering a variety of media services wanted to employ
both quantitative and qualitative techniques to gauge their brand health.

This press release features multimedia. View the full release here:

Customer Intelligence Assessment: Reigniting Business Growth with the Help of Brand Health Assessmen ...

Customer Intelligence Assessment: Reigniting Business Growth with the Help of Brand Health Assessment for a Leading Media Services Provider (Graphic: Business Wire)

According to the media industry experts at Infiniti,
"Advancements in technology and changes in lifestyle globally have
severely impacted content production, demand, and consumption for
companies in the media industry."

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to see how Infiniti Research's solutions can
help you.

Globally, the media industry is witnessing major transformations due to
factors such as digitization and globalization. The next wave of change
for media industry players is expected to arrive with the introduction
of next-gen technology, the emergence of business intelligence
platforms, and the proliferation of social media channels.

Thriving in such a business environment is not easy and media industry
players are expected to face several challenges in the form of market
disruptions. With the ongoing changes in the way content is created,
distributed, and utilized, the media industry is poised to witness a
transformational phase, which will bring in new challenges for media
companies worldwide.

To know more about our customer intelligence assessment solution, get
in touch

The customer intelligence assessment solution presented by Infiniti
Research helped the media industry client to measure brand affinity and
determine their future growth prospects.

This customer intelligence assessment solution
provided benefits that helped the client to:

  • Identify and categorize key metrics affecting brand value
  • Uncover new market segments
  • To know more about our customer intelligence assessment solution, request
    a proposal

This customer intelligence assessment solution
provided predictive insights on:

  • Leveraging customer intelligence to tap into customer needs and drive
  • Understanding key strategies that help cultivate a stronger brand
  • To read more about the scope of our engagement, get
    in touch

View the customer intelligence assessment here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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