Market Overview

GN Hearing and Google Announce Partnership to Bring Direct Mobile Streaming from Android Devices to Hearing Aids


GN Hearing and Google have today announced a new technology partnership
that will make GN Hearing the first manufacturer to enable a full
spectrum of direct audio streaming from Android devices to hearing aids.
The expectations are that direct streaming will become available to
hearing aid users of the recently launched hearing aids ReSound LiNX
Quattro™ and Beltone Amaze™ in a future Android release.

"According to the World Health Organization, around 466 million
people worldwide have disabling hearing loss. This number is expected to
increase to 900 million people by the year 2050. Google is working with
GN Hearing to create a new open specification for hearing aid streaming
support on future versions of Android devices,"
states Seang Chau,
Vice President of Engineering at Google.

Users will be able to connect and monitor their hearing aids, so they
can get the full advantages of their Android devices without using an
intermediate device for streaming to their hearing aids. This will allow
more people to call friends; and enjoy music and brilliant sound

"We are honoured to partner with Google for this important
development, which will enable direct streaming for even more hearing
aid users through their Android devices. This is another example of how
GN Hearing relentlessly strives to drive innovation forward by
developing new products and solutions with unique benefits for hearing
aid users and audiologists around the world",
says Anders Hedegaard,
CEO, GN Hearing.

Google has published the new hearing aid specification for Android
smartphones: Audio
Streaming for Hearing Aids (ASHA) on Bluetooth Low Energy
Connection-Oriented Channels
. The first hearing aid manufacturer to
be able to utilise the new specification is GN Hearing, and in time
other hearing aid manufacturers can build native hearing aid support for

- ENDS -

About GN
GN is a global leader in intelligent audio
solutions, superior sound quality and connectivity. Founded in 1869, GN
is dedicated to making life sound better and developing meaningful
solutions that transform lives through the power of sound. GN was among
the first companies to develop digital hearing aids and, more recently,
cloud-based remote fine-tuning, which enables adjustments of hearing
aids across continents and time zones. GN is the only company in the
world with innovative and intelligent medical and consumer audio
solutions, which are marketed by the ReSound, Interton, Beltone, Jabra
and BlueParrott brands in 100 countries. GN employs more than 5,500
people worldwide and is listed on Nasdaq Copenhagen (GN.CO).

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