Market Overview

all® and Snuggle® Offer Little Leaguers®, the Ultimate in Clean and Freshness as the Official Laundry Products for the 2018 Little League Baseball® World Series


all® and Snuggle® will host Little Leaguers® and fans from August
16-26th in Williamsport, PA at the Family Fun Zone

Did you know that every uniform at the Little League Baseball® World
Series is washed with all® and Snuggle®? In fact, all® and Snuggle® have
washed over 108,000 uniforms to date. For six straight years, all® and
Snuggle® have been the Official Laundry Products of Little League® and
this year they are back, stronger than ever, providing families with
effective stain fighting and odor eliminating solutions that will keep
uniforms clean and smelling fresh for game day and every day.

This press release features multimedia. View the full release here:

(Graphic: Business Wire)

(Graphic: Business Wire)

There's nothing like seeing your little slugger run the bases after
their first hit, but post-game laundry can be challenging with stains
and odors. To ensure Little Leaguers are looking their best, all® OXI
liquid detergent strikes out stains with concentrated cleaning power and
in-wash pre-treaters. For added convenience, all® mighty pacs® 4-in-1
is a home run with four cleaning benefits: tackling pesky odors,
fighting tough stains, whitening and brightening in one powerful pac.

For long-lasting freshness, Snuggle® SuperFresh® (Sheets,
Liquids and Boosters)
features odor-eliminating technology that
helps removes odors from laundry, whether you're washing your little
one's baseball uniform or a load of towels. The Snuggle® SuperFresh®
line helps keep clothes smelling fresh wash after wash and provides the
ultimate in Snuggly softness.

"For the past 6 years, all® and Snuggle® have helped Little Leaguers®
look and feel their best on game day because our products were designed
to fight the toughest of stains and odors whether they're running the
bases on the field or playing catch in the backyard,"said Bridgette
Miller, Vice President of Marketing for the all® brand. We believe in
providing a loving combination of clean and care with solutions to help
families tackle any laundry need, and this partnership has given us the
opportunity to reach more people and show them why we're the trusted
brands among families."

all® and Snuggle® will be onsite at the 2018 Little League Baseball®
World Series to offer players, families and attendees a fully
interactive and immersive fan experience at the Family Fun Zone. Guests
will have some fun in the sun at the ballpark with exciting activities,
games and prizes, including an all® exclusive pin, Snuggle ® Bears and
the chance to hang out with the iconic Snuggle® Bear who may be spotted
around the Family Fun Zone or playing catch with some Little Leaguers®.
To kick off the day of activities, each guest will try their luck at the
new all® and Snuggle® Spin Wheel. With each spin, guests will
participate in the activity or game the spin wheel lands on and have the
chance to win some exciting prizes.

Some of the Family Fun Zone activities include:

  • all® Strike Out Stains - Guests will throw balled socks at targets to
    strike out tough stains
  • Snuggle®'s® "Catch and Release Odors" – New this year, participants
    will have the chance to catch as many odors as possible before time
    runs up
  • Washed Uniform Counter, which tracks the number of baseball uniforms
    cleaned by all® and Snuggle® in real time.
  • Take a family photo at the all® and Snuggle® booth

The Little League Baseball World Series runs from August 16-26 in
Williamsport, PA and attendees can pre-register for a wristband to
participate in the all® and Snuggle® Spin Wheel and fun activities by
going to

About all® Laundry Detergent

As a recognized leader and reliable laundry partner with consumers for
more than 50 years, the all® brand provides a powerful clean at an
incredible value for all your family's needs. The all® brand has your
detergent needs covered with liquids, single dose pacs and powder in a
choice of sizes and variants. all® laundry detergent is manufactured by
Henkel Corporation. For more information, visit
or join all® free clear connection at

About Snuggle®

As a leader in the fabric softening category for more 35 years, Snuggle®
has provided the ultimate in Snuggly Softness® and
long-lasting freshness to loads of laundry. Recognized by its iconic
Snuggle Bear, which was created by Jim Henson's Creature Shop,
birthplace of The Muppets and Sesame Street puppets, Snuggle® brand
offers a variety of high-quality fabric conditioning products, including
liquid softeners, dryer sheets, and scent boosters. Snuggle® is
manufactured by Henkel and is available at major retailers including
most food, drug, mass, club and dollar stores. For more information,
or join the bear den at

About Henkel in North America

Henkel operates across its three business units – Adhesive Technologies,
Beauty Care and Laundry & Home Care – in North America. Its portfolio of
well-known consumer and industrial brands includes Schwarzkopf®
hair care, Dial® soaps, Right Guard®
antiperspirants, professional hair care brand Sexy Hair®,
Persil®, Purex® and all® laundry
detergents, Snuggle® fabric softeners as well as Loctite®,
Technomelt® and Bonderite® adhesives. North
America is an important region for Henkel: With sales of around 5.8
billion US dollars (5.2 billion euros) in 2017, North America accounts
for 26 percent of the company's global sales. Henkel employs more than
9,000 people across the U.S., Canada and Puerto Rico. For more
information, please visit

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio.
The company holds leading positions with its three business units in
both industrial and consumer businesses thanks to strong brands,
innovations and technologies. Henkel Adhesive Technologies is the global
leader in the adhesives market – across all industry segments worldwide.
In its Laundry & Home Care and Beauty Care businesses, Henkel holds
leading positions in many markets and categories around the world.
Founded in 1876, Henkel looks back on more than 140 years of success. In
2017, Henkel reported sales of 22.6 billion US dollars (20 billion
euros) and adjusted operating profit of around 3.9 billion US dollars
(3.5 billion euros). Combined sales of the respective top brands of the
three business units – Loctite, Schwarzkopf and Persil – amounted to 7.2
billion US dollars (6.4 billion euros). Henkel employs more than 53,000
people globally – a passionate and highly diverse team, united by a
strong company culture, a common purpose to create sustainable value,
and shared values. As a recognized leader in sustainability, Henkel
holds top positions in many international indices and rankings. Henkel's
preferred shares are listed in the German stock index DAX. For more
information, please visit

About Little League®

Founded in 1939, Little League® Baseball and Softball is the
world's largest organized youth sports program, with nearly 2.4 million
players and one million adult volunteers in every U.S. state and more
than 80 other countries. During its nearly 80 years of existence, Little
League has seen more than 40
million honored graduates
, including public officials, professional
athletes, award-winning artists, and a variety of other influential
members of society. Each year, millions of people follow the hard work,
dedication, and sportsmanship that Little Leaguers® display
at our seven baseball and softball World Series events, the premier
tournaments in youth sports. For more information, visit,
and follow Little League on Facebook (,
Twitter (,
and Instagram (

Photo material is available at

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