Market Overview

Americans Spill the Beans About What Really Makes Them Feel Good in McCafé's Feelin' Good Summer Survey

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Coffee Tops Cuddling, Breakfast and More This Iced Coffee Season

It's no secret Americans love their coffee, so McCafé set out to see
just how deep the connection really is, uncovering the many feel-good
moments of the day and how drinking coffee stacks up.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180816005100/en/

McCafé Frappés deliver a cafe-quality coffee on-the-go, now in a bottle. (Photo: Business Wire)

McCafé Frappés deliver a cafe-quality coffee on-the-go, now in a bottle. (Photo: Business Wire)

A McCafé's Feelin' Good Summer Survey* asked 1,000 U.S. adults
about their love of coffee and other moments that contribute to their
everyday happiness to coincide with the official launch of the brand's
latest beverage innovation: bottled McCafé Frappés, a line of ready to
drink, coffee drinks.

When asked about their preferred ways to start their day in the McCafé
survey, consumers said it's a toss-up between coffee and cuddles with
their beloved pets. While about a third (31%) of survey respondents said
cuddling their pet would help turn around a bad morning, almost half
(47%) turn to coffee to get a better start to their day.

Our obsession isn't just about the caffeine fix—it's also because coffee
makes you feel good, and no season is as full of good vibes as summer. A
majority of Americans (80%) agree that they have the most feel-good
moments during the summertime, and coffee is an essential component.
Summer just wouldn't be summer without iced or cold coffee, and
Americans believe summer would be incomplete without pool days (54%),
ice cream trucks (44%) and iced or cold coffee (40%).

McCafé also found that when it comes to coffee, Americans would be
willing to make all sorts of sacrifices. More than a third (34%) of
respondents said they would prioritize drinking coffee over brushing
their teeth if they only had 10 minutes to get ready in the morning,
while nearly two out of five (38%) Americans would be more willing to
spend a day without their smartphone than abstain from java for a whole
24 hours.

And employers could benefit from stocking the office fridge with coffee
to boost morale, since more respondents said coffee perks them up (47%)
than a compliment from their boss would (17%).

Key Findings

From AM to PM, any time is fine for a coffee:

  • Americans are reaching for the good stuff throughout the day - 60% go
    back for more joe after noon.
  • More than two in five (43%) Americans would grab an iced or cold
    coffee if they needed a "pick-me-up" during the day.
  • A majority (65%) of iced or cold coffee drinkers regularly drink
    coffee throughout the day.

Our love affair with coffee extends from coast to coast:

  • On average, New Yorkers would pay $33 for the last iced or cold coffee
    drink on a hot summer day.
  • Chicagoans (57%) said coffee can turn around a bad morning better than
    a sweet goodbye from a partner or family member (51%).
  • Los Angelinos know the pain of a jam-packed highway and yet to turn a
    bad morning around, many would choose their morning coffee (52%) ahead
    of experiencing little traffic or an easy commute (41%).

Iced or cold coffee has a special place in our hearts:

  • More than a quarter (26%) of Americans drink iced or cold coffee
    year-round, regardless of the weather.
  • Parents need that extra boost. Survey respondents with kids were more
    likely to grab an iced or cold coffee to brighten their day than
    non-parents (53% vs. 38%).

Feelin' Good Made Easy

Our U.S. survey respondents agree: Coffee is a top choice when it comes
to feeling good in the summertime – and always. And now, McCafé lovers
nationwide have another easy way to grab their favorite pick-me-up. This
past April, McDonald's launched a line of bottled McCafé Frappé coffee
drinks in grocery and convenience stores, as well as mass merchandisers
across the U.S. Available in three flavors – Caramel, Mocha, and Vanilla
– bottled McCafé Frappés deliver craveable and delicious café-quality
coffee on-the-go. The Coca-Cola Company manufactures, distributes and
sells bottled McCafé Frappé coffee drinks, and combines brand-building
and distribution expertise together with McDonald's to offer a new way
for people to enjoy the taste of McCafé. They are made with 100% Arabica
coffee beans and blended with real milk, sugar, natural flavors and
other ingredients for a smooth, perfectly balanced taste.

To learn more about bottled McCafé Frappés and to find a retailer near
you, visit: https://www.mcdonalds.com/us/en-us/mccafe-in-stores/on-the-go/frappe.html.

*McCafé's Feelin' Good Survey Methodology

This survey was conducted by Wakefield Research for McCafé. The online
survey included 1,000 nationally representative U.S. adults ages 18+,
and 100 adults in each of the following DMAs: New York City, Chicago,
and Los Angeles.

About McCafé

The world's first McCafé opened in Melbourne, Victoria, Australia in
1993. McCafé coffees including lattes, cappuccinos and mochas were added
to the U.S. national menu in 2009, and quickly expanded to include
blended ice frappés and smoothies, triple-thick shakes as well as
limited-time seasonal offerings. In 2017, a renewed commitment to McCafé
featured refreshed branding and new and recrafted espresso beverages.

About McDonald's USA

McDonald's USA, LLC, serves a variety of menu options made with quality
ingredients to more than 25 million customers every day. Over 90 percent
of McDonald's 14,000 U.S. restaurants are independently owned and
operated by businessmen and women. Customers can now log online for free
at approximately 11,500 participating Wi-Fi enabled McDonald's U.S.
restaurants. For more information, visit www.mcdonalds.com,
or follow us on Twitter @McDonalds and Facebook www.facebook.com/McDonaldsUS/.

About The Coca-Cola Company

The Coca-Cola Company (NYSE:KO) is a total beverage company, offering
over 500 brands in more than 200 countries and territories. In addition
to the company's Coca-Cola brands, our portfolio includes some of the
world's most valuable beverage brands, such as AdeS soy-based beverages,
Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta,
Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent
smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply
juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We're
constantly transforming our portfolio, from reducing sugar in our drinks
to bringing innovative new products to market. We're also working to
reduce our environmental impact by replenishing water and promoting
recycling. With our bottling partners, we employ more than 700,000
people, helping bring economic opportunity to local communities
worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com
and follow us on Twitter,
Instagram,
Facebook
and LinkedIn.

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