Market Overview

OpenX Names Todd Parsons Chief Product Officer

Share:

Announcement follows series of senior mobile and video product hires

OpenX, the world's leading independent advertising technology provider,
today announced the appointment of Todd Parsons as Chief Product
Officer. An expert in audience identification, Parsons brings more than
15 years of experience developing products that meet the changing needs
of marketers in the rapidly evolving media landscape. The new position
will allow the company to increase focus on innovation, and accelerate
the development of programmatic solutions for publishers and brands in
both existing and emerging categories.

At OpenX, Parsons will be responsible for leading a global product team,
and the planning, implementation and go-to-market strategy across the
company's entire portfolio of products including display, mobile app and
video. Parsons will also guide product strategy and innovation for
emerging categories, including CTV/OTT and audio, as OpenX continues to
build solutions for the future of digital advertising.

"Programmatic is now the default way to buy and sell advertising in all
categories of digital media, and we need to ensure that we are building
products that drive value for publishers, app developers and brands
across every single channel in advertising," said John Gentry, president
of OpenX. "Todd has spent his career delivering products that help brand
marketers navigate the changing media landscape, and his expertise in
digital, paired with his deep understanding of marketers' needs, will
play a critical role in shaping the OpenX product pipeline and bringing
those products to market."

"OpenX has built a reputation for unrivaled quality, scale and
performance, and has a rich legacy of creating transparent, efficient
marketplaces," said Todd Parsons. "New advertising categories are
shifting into the world of programmatic, and there is a massive
opportunity to apply the foundation OpenX has built into new screens and
formats globally. I'm inspired by the team's commitment to help
publishers and brands capitalize on the shifts in consumer behavior,
regulation, and advertising itself."

Parsons joins OpenX from SocialCode where he was responsible for leading
product for the business across social, mobile, video and more.
Previously he worked at Acxiom, leading product for the company's core
$330 million Marketing Services business. Parsons also founded two
venture-backed startups; Aditive, acquired by Acxiom in 2014, and
BuzzLogic, the first SaaS platform for social media analytics and
advertising.

The appointment follows recent additions to the OpenX leadership team.
Experts have joined OpenX from Google, Hulu, AdColony and more, and come
in a period of strong growth for the company across a variety of
categories like mobile and video.

About OpenX

OpenX powers highly relevant advertising at global scale, delivering
quality and value to brands, publishers and consumers across every type
of connected screen and ad format. The company's leading technology
aggregates, curates and values consumer interest in real time on one of
the world's largest and highest quality ad exchanges to ensure marketers
reach exactly the audience they want. OpenX serves more than 30,000 of
the world's most recognized brands, more than 1,200 publishers and more
than 2,000 premium mobile apps.

http://www.openx.com
@openx

View Comments and Join the Discussion!