Market Overview

Cooper Tire's Tread Wisely™ Program Offers Important Back-to-School Tire Safety Tips, Encourages Students to Take Part in Tire Safety Campaign for the Chance to Win a $3,000 Scholarship


As students make their way back to high school and college campuses
across the country, it's important to ensure young drivers are safe on
the road. While often overlooked, tires are the only thing connecting a
car to the road and are extremely important to driving safety. Cooper
Tire's Tread Wisely™ program, a tire and vehicle safety campaign for
teens and young adults, offers three important tire safety tips for
young drivers headed back to school.

1. Check your tire pressure

To check your tire pressure, find your car's ideal pressure listed on
the sticker inside your car door, glove box or fuel door, or in the
car's manual. Remove the tire's valve cap and press a tire gauge firmly
onto the valve stem. The end of your tire pressure gauge will pop up and
show a reading of the pounds per square inch (PSI) of air pressure in
your tires. If this number matches your recommended tire pressure,
you're good to go. If the number is lower than the recommended tire
pressure, your tire is underinflated. If the reading on the gauge is
higher than the pressure recommended for your car, you need to release
some air.

2. Check your tread depth

To check your tread depth, use the penny test. Insert the edge of a
penny into the most worn groove of your tire tread with Lincoln's head
down and facing you. If the top of Honest Abe's head is covered by
tread, meaning you cannot see the top of his head, the tire tread is in
good shape. If the top of his head is visible, you need to replace the

3. Assess the overall condition of your tires

Assess the overall condition of your tires by looking at them closely to
ensure there are no cuts, cracks, punctures or bulges. If you spot any
of these, get your tires checked by a professional before driving on

Students can learn how to perform these checks by taking part in the
Pump It Up campaign offered by Tread Wisely and Pump It
Up encourages young drivers to print and place eye-catching tire safety
flyers under their friends' windshield wipers. Those who receive the
flyers text the word "TIRE" to 38383 for fun and informative messages
about how to check their tire pressure, tread depth and overall tire
condition. The young drivers also receive text messages encouraging them
to join the campaign and share tire safety with their friends and
family. Those who sign up and successfully complete the campaign, which
will run through Sept. 30, will be entered into a drawing to win a
$3,000 scholarship.

Brief videos showing how to perform these three important tire safety
checks can also be found on the Tread Wisely mobile app. The app is free
and available for download from the App Store (iOS) or Google Play Store

To learn more about Tread Wisely or the Pump It Up campaign, visit

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE:CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car, light truck, medium truck,
motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio,
with manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit,

About Tread Wisely

Tread Wisely is a tire and vehicle safety program for young drivers
sponsored by Cooper and designed to educate and motivate young people to
take necessary precautions and important safety measures when it comes
to their tires and driving. Cooper shares life-saving messages about
tire safety through Tread Wisely social media channels, the web, special
youth-directed safety events, and on the ground in communities across
the United States. Hundreds of Cooper employees have signed up to serve
year-round as Tread Wisely volunteers, demonstrating tire safety in
schools, at sporting events, churches and other venues, reaching young
drivers in the communities where they live and work. To learn more about
Tread Wisely, visit
or follow @TreadWisely1 on Twitter, Instagram or Facebook.

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