Market Overview

Adopting a Predictive Pricing Strategy to Boost Growth for a Frozen Food Manufacturer |Quantzig

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Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest pricing
analytics engagement on the frozen food market
. A leading frozen
food manufacturer wanted to analyze price management initiatives to
facilitate optimal pricing of products, boost long-term profitability,
and improve customer retention capabilities.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180816005301/en/

PRICING ANALYTICS ENGAGEMENT FOR A FROZEN FOOD MANUFACTURER. (Graphic: Business Wire)

PRICING ANALYTICS ENGAGEMENT FOR A FROZEN FOOD MANUFACTURER. (Graphic: Business Wire)

According to the food industry experts at Quantzig,
"In this market, one of the biggest challenges for the frozen
food companies is to devise a strategic pricing model that aligns with
the consumers' pricing expectations."

Today, consumers have shown an increase in the preference for products
from the frozen food market since they can be stored and consumed after
a long period of time. There are several other factors such as the
recent increase in the buying power, changing food habits, and growing
number of large retail chains that have also boosted the demand for
frozen foods. This rapid growth has persuaded frozen food companies to
expand their product portfolios.

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The pricing analytics engagement helped the client to devise a
predictive pricing model, which offered them better visibility into the
actual profitability of the food products. The client was also able to
readjust their pricing models and gain an edge over the competitors.

This pricing analytics study provided benefits
that helped the client to:

  • Adjust their product portfolio with respect to price, production, and
    supply chain costs
  • Determine factors for an accurate pricing performance measurement
  • To know more about the benefits of the pricing analytics
    engagement,
    speak
    to an expert

This pricing analytics study offered predictive
insights on:

  • Adopting a structured approach to brand campaigning which can
    facilitate significant cost-savings.
  • Seeking real-time updates on the product demand and purchasing
    behavior of the customers.
  • To gain relevant insights and understand the scope of our study, request
    a proposal

View the complete pricing analytics study here:

https://www.quantzig.com/content/frozen-food-market-pricing-analytics

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.

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