Market Overview

ROK Brands Launches ROKiT Humanity Cell Phone Bundle to Democratize Healthcare


Cutting-edge new phone collection moves beyond entertainment bundles
with a comprehensive lifestyle package, including telemedicine and
pharmacy discounts

From business innovators John Paul DeJoria and Jonathan Kendrick

, a global company whose mission is to improve the lifestyle
of mankind around the world with a diverse offering of products and
services, announced the launch of their innovative telecommunications
and service brand, ROKiT.
Unlike other providers of mobile products and services, ROKiT aims to
shake up the mobile market by leaping past talk, text, and entertainment
bundles with a comprehensive lifestyle package revolving around health
and protection for the whole family.

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

At its core, ROKiT's mission is based on three fundamental end user
values: connectedness, well-being and security. With today's launch,
ROKiT announces the world's first smart phone complete with the ROK Life
services plan, a bundle offering services including a year's free access
to healthcare, discounted pharmaceuticals and international calls for
just $59.99.

"ROKiT was developed to provide an unparalleled network of vital
communications, health, and security services in the mobile market for
everyone," says John Paul DeJoria, Co-Founder of ROKiT. "We see ROKiT as
a gateway to mobile innovation that goes beyond talk, text and
entertainment bundles."

With five stylish black handsets available for preorder, the phones are
all unlocked and incorporate the latest Android features available. With
a sleek design and premium quality feel, the phones start at $34.99 and
include Dual Sim, WiFi calling, WhatsApp, Facebook, Bluetooth, FM radio
and MP3 as standard.

The smart phones in the IO collection, start at $59.99 for the IO Light,
which has a large display screen, 3G, GPS and feature Android Oreo (Go
Edition) technology. IO 3D and IO Pro 3D, available for pre-order from
$114.99, will offer the latest glasses-free naked eye 3D technology.
Bundle packs with exclusive 3D content will be available for ROKiT users
later in the year.

ROKiT's target consumers are people who are at a point of change in
their lives and may need dependable connectivity and health advice
wherever they go. ROKiT devices, offer fast and reliable communication
and essential access to high quality healthcare.

"ROKiT believes in disrupting the market with products and bundles that
step away from status quo, our aim has always been to save lives and
help people protect their families," added Jonathan Kendrick, co-founder
of ROK Brands. "Our Android-powered mobile devices have ultra-fast
connectivity and we offer them with a family support service that
millions of people struggle to afford and ROKiT can now provide."

The phased launch of the ROKiT phones will roll out across the world
starting with USA, Mexico, Canada, Poland and the UK this year and move
into China, India and Japan in 2019.

In the next quarter, the brand plans to reveal new handsets featuring
cutting-edge naked eye 3D technology. A series of high profile brand
partnerships will also be announced, cementing ROKiT's place amongst the
major players in the technology, telecoms and service industry.

Notes to Editors

The ROKiT Collection:

  • ROKiT ONE - Features: Camera, 3G, Dual Sim, Unlocked, WiFi
    Calling, WhatsApp, Facebook, Bluetooth, FM Radio, MP3 - $34.99
  • ROKiT F-ONE - Features: Clamshell design, Camera, 3G, Dual Sim,
    Unlocked, WiFi, WhatsApp, Facebook, Bluetooth, FM Radio, MP3, Torch -
  • ROKiT IO Light - Features: Front and Rear Camera, 3G, Dual Sim,
    Unlocked, Android Oreo (Go Edition) Bluetooth, FM Radio, MP3, GPS -
  • ROKiT IO 3D – Features: Front and Rear Camera, 4G, Dual Sim,
    Unlocked, Android 8.1, Bluetooth, Fingerprint sensor, Proximity
    sensor, Naked eye 3D screen - $114.99
  • ROKiT Pro IO 3D – Features: Front and Rear Camera, Flash/Torch,
    4G, Dual Sim, Unlocked, Android 8.1, Bluetooth, Fingerprint sensor,
    Gyro, Compass Naked Eye 3D screen - $249.99

Now available for preorder on

ROK Life Services Include:

  • International Wi-Fi Calling
  • Family Telemedicine 24/7/365
  • Pharmacy Savings Platform
  • Family Roadside Assistance
  • $100k Accidental Death Insurance
  • $20k Burial Insurance
  • Family Legal Services
  • $1m in Identity Theft Insurance
  • $100 ROK Monthly Rewards Dollars

About ROKiT

ROKiT is a humanity first telecommunications business that offers
consumers state of the art mobile handsets and wireless connectivity at
an unbeatable value. As part of the ROK Group of Companies, ROKiT has
been founded by business innovator John-Paul DeJoria (John Paul Mitchell
Systems, Patron Tequila, John Paul Pet) and Jonathan Kendrick (British
entrepreneur). ROKiT's core innovation is the brand's unique combination
of device and service offerings brought to market at aggressive,
attention-getting price points. ROKiT pledges to provide connection,
health, and security for all. Additional information can be found at

About ROK Brands

ROK Brands was founded by seasoned business innovators John Paul DeJoria
and Jonathan Kendrick. The corporation includes ROK Vision, ROK Drinks
(ABK Beer, Real Irish Whiskey, Bogart's Spirits, among others), ROK
Water, ROK Stars, ROK Books and other brands. Headquartered in the
United Kingdom and Southern California, ROK Brands offers a diverse
portfolio of products that improve the lifestyle of mankind around the

Additional information can be found at

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