Market Overview

Russia Motor Oils - Car Owners Preferences in 2017 -


The "Omnibus
2017 - Motor Oils: Car Owners Preferences"
report has been
added to's offering.

The survey involved more than 3,000 Russian motorists, who own cars of
the 2016 year of issue and older.

The first part of the report contains a detailed description of the
sampling and methodology features, by which the calculations were made.

The second part shows the results of a survey on the brand recognition
of motor oils (zero-measure and with a hint).

The third part covers a wide range of issues related to the use of motor

It covers the following indicators:

  • Purchased oils for the last 3 years;
  • Brand, type, and viscosity of the currently used oil;
  • Reasons for choosing;
  • Quality control;
  • Quality assessment criteria.

The fourth part presents the results of a study concerning the refilling
of motor oil in the period between changes. Respondents noted whether
they have such a need. They also indicated the approximate amount that
was required for refilling and answered whether they buy a new oil
package for it.

The fifth part of the report reveals the topic of a motor oil change. In
this part of the questionnaire, the survey participants indicated, on
which criteria they rely to determine the period of oil change; they
also noted the frequency and preferred places of replacement.

The sixth part presents the data on the net promoter score (NPS) for
motor oil brands.

The seventh part of the report is fully devoted to the plans of car
owners for the purchase of motor oil in the future and their preferences
in this regard.

There is considered the following list of indicators:

  • Place of purchase;
  • The importance of various criteria in the selection of oils;
  • Packed or draft motor oil;
  • Purchase price range;
  • Considered brands;
  • Repeated purchase;
  • Reasons for changing the brand of oil;
  • Behavior in the buying process;
  • Opinion on the effectiveness of protection measures against

The eighth part of the report includes the indicators that are useful
for building an advertising campaign for oil brands. Respondents
answered questions about what kind of advertising they had seen recently
and in what sources, and also assessed the popular types of promotion
actions and the importance of various sources of information on the

The final part of the report presents more detailed research data on 15
brands of motor oils.

Consumer preferences by brands

  • Castrol
  • Elf
  • Eneos
  • Gazpromneft
  • G-Energy
  • Idemitsu
  • Liqui Moly
  • Mannol
  • Mobil
  • Motul
  • Shell
  • Total
  • Zic
  • Lukoil
  • Rosneft

For more information about this report visit

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