Market Overview

Russia Car Tires Omnibus 2017: Preferences of Car Owners -


The "Omnibus
2017 - Car Tires: Preferences of Car Owners"
report has been
added to's offering.

As an investigation method, an online survey was selected. It was
attended by 3,000 motorists that use cars of 2017 and earlier. The share
of men was 75%. There were also established quotas to obtain results,
reflecting the structure of the active Russian fleet according to the
age criteria of cars, the type of production and the geography of
residence of respondents. All participants in the study are
decision-makers about the purchase of tires. The questions of the
questionnaire were formulated in such a way that the respondents gave
answers, estimated both summer and winter tires.

The first part of the report contains a description of the sample, as
well as the methodology, by which the calculations were made.

The second part is devoted to the theme of the recognition of car tire
brands. In particular, respondents indicated 3 brands, which they
remembered first (without a hint). Then they chose familiar brands from
the number represented on the screen (knowledge with a hint).

The third part contains information on the selection and exploitation of
winter and summer tires, which respondents used at the moment of the

Key Topics Covered:

1. Assessment methods and basic parameters

2. Recognition of car tire brands

3. Selection and exploitation of car tires

4. Net Promoter Score (NPS)

5. Purchase of car tires

6. Advertising and promotion of car tires

7. Consumer preferences for brands:

  • Bridgestone
  • Continental
  • Cordiant
  • Goodyear
  • Hankook
  • Michelin
  • Nokian
  • Nordman
  • Yokohama
  • KAMA

For more information about this report visit

View Comments and Join the Discussion!