Market Overview

Jeff Herrera Announced as Guidance Chief Marketing Officer and SVP, Partnerships


Guidance, a commerce service provider to brands, retailers,
manufacturers and distributors, announced today that Jeff Herrera has
been promoted to Chief Marketing Officer (CMO) and SVP, Partnerships.
Herrera will continue to lead marketing strategy and channel development
and will now take on a senior leadership role in developing strategic
partnerships with new clients and prospects.

This press release features multimedia. View the full release here:

Jeff Herrera, CMO and SVP, Partnerships at Guidance (Photo: Business Wire)

Jeff Herrera, CMO and SVP, Partnerships at Guidance (Photo: Business Wire)

"Jeff has been a tremendous asset to Guidance since he joined us almost
three years ago," says Jason Meugniot, CEO of Guidance. "His extensive
experience in all aspects of commerce and retail has allowed us to
innovate and grow our strategic partnerships and client relationships in
both B2B and B2C."

Now in its 25th year, Guidance leads the commerce solution
provider industry with practices in strategy, creative and design,
development, system integration and analytics across multiple e-commerce
platforms, including Magento Commerce, Episerver, Shopify Plus, and Big

"I'm thrilled to be part of a team that is so incredibly focused on
serving the best interests of our client partners," says Jeff Herrera,
CMO and SVP, Partnerships at Guidance. "We go to great lengths to ensure
our clients receive the highest quality commerce solutions in the

Herrera holds a master's degree in business administration from the Paul
Merage School of Business at the University of California, Irvine, and a
Bachelor of Science degree in business administration from California
State University, Chico.

About Guidance

Guidance is an industry-leading commerce service provider dedicated to
growing, mid-market and enterprise branded manufacturers, distributors
and merchants in B2C and B2B with practices in strategy, creative,
development, system integration and analytics.

Since 1993, national flagship retailers and consumer branded
manufacturers have relied on Guidance's expertise to facilitate more
than $8 billion in web, mobile and social commerce.

Brands such as Foot Locker, K-Swiss, Burlington, HD Supply, Johnny Was,
Sole Society, Munchkin, City Chic, TravisMathew, Kate Somerville, Trish
McEvoy and others, have engaged Guidance to build thousands of
world-class, commerce solutions that are designed to accelerate growth,
increase conversion and deliver engaging customer experiences.

Learn more at

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