Market Overview

Henkel Introduces LOCTITE® PL® Premium MAX Construction Adhesive


Henkel Adhesive Technologies, the leading solution provider worldwide
for adhesives, sealants and functional coatings, announces the launch of
the next generation of construction adhesive, LOCTITE® PL® Premium MAX:
THE STRONGEST, MOST DURABLE construction adhesive that remains 100%

From the trusted brand of construction adhesives, Loctite has developed
its most versatile adhesive within the PL line. LOCTITE PL Premium MAX
construction adhesive is ideal for any interior or exterior project
where long-term strength and durability is a must. It is great for
stairs, railings, framing, flooring, landscaping, decks, and tub
surrounds. PL Premium MAX offers the following benefits:

  • Strongest: highest bond strength, even compared to PL Premium
  • Most durable: holds up over time even with changing conditions
  • 100% solid: does not develop air pockets, better resists
    building material movement
  • Fast grab and repositionable: great for vertical applications
  • All-weather application: guns easily in cold temperatures with
    no run-on
  • Bonds to all materials: tested on variety of building materials
  • Tough plastic cartridge: won't break down when left out in the

"With the constant evolution in building materials it is getting more
and more difficult to find a product that will work on any job," said
Alan St. Marie, Product Manager for Henkel Adhesive Technologies.
"LOCTITE PL Premium MAX offers the versatility to be used in any
condition and the unrivaled strength and durability that users can trust
every time."

LOCTITE PL Premium MAX can be found exclusively at The Home Depot &
leading professional dealers.

* In typical conditions based on ASTM D3498 dry and gap fill

About Henkel in North America

Henkel operates across its three business units – Adhesive Technologies,
Beauty Care and Laundry & Home Care – in North America. Its portfolio of
well-known consumer and industrial brands includes Schwarzkopf®
hair care, Dial® soaps, Right Guard®
antiperspirants, professional hair care brand Sexy Hair®,
Persil®, Purex® and all® laundry
detergents, Snuggle® fabric softeners as well as Loctite®,
Technomelt® and Bonderite® adhesives. North
America is an important region for Henkel: With sales of around 5.8
billion US dollars (5.2 billion euros) in 2017, North America accounts
for 26 percent of the company's global sales. Henkel employs more than
9,000 people across the U.S., Canada and Puerto Rico. For more
information, please visit

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio.
The company holds leading positions with its three business units in
both industrial and consumer businesses thanks to strong brands,
innovations and technologies. Henkel Adhesive Technologies is the global
leader in the adhesives market – across all industry segments worldwide.
In its Laundry & Home Care and Beauty Care businesses, Henkel holds
leading positions in many markets and categories around the world.
Founded in 1876, Henkel looks back on more than 140 years of success. In
2017, Henkel reported sales of 22.6 billion US dollars (20 billion
euros) and adjusted operating profit of around 3.9 billion US dollars
(3.5 billion euros). Combined sales of the respective top brands of the
three business units – Loctite, Schwarzkopf and Persil – amounted to 7.2
billion US dollars (6.4 billion euros). Henkel employs more than 53,000
people globally – a passionate and highly diverse team, united by a
strong company culture, a common purpose to create sustainable value,
and shared values. As a recognized leader in sustainability, Henkel
holds top positions in many international indices and rankings. Henkel's
preferred shares are listed in the German stock index DAX. For more
information, please visit

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