Market Overview

Rock Star Status: Elevated. T-Mobile Unleashes More Music for Customers.


As part of today's Un-carrier move, T-Mobile customers get treated
like rock stars everywhere they go, with a free Pandora Plus
subscription and exclusive magenta benefits
at Live Nation

Today, at Un-carrier NEXT, T-Mobile (NASDAQ:TMUS) brought in the noise
… and also the funk … with upgraded music experiences for Un-carrier
customers. Through a new partnership with Pandora, the #1 music
streaming service in the U.S., T-Mobile customers now get exclusive
access to a free Pandora Plus subscription all year long – courtesy of
T-Mobile. And when your favorite artists come to town, you've got the
magenta hookup. In another first for the Un-carrier, T-Mobile announced
an exclusive multi-year partnership with Live Nation, the world's
largest live entertainment company, giving Un-carrier customers rock
star status at Live Nation amphitheater and arena concerts, including
access to last-minute reserve seats in sold-out sections and discounted
tickets. And starting next year, your T-Mobile phone will unlock more
exclusive benefits just for T-Mobile customers!

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

"Our customers get treated like rock stars with Team of Experts, and we
believe they ought to be treated like that everywhere they go," said
Mike Sievert, President and COO at T-Mobile. "Music connects us, so
we're connecting our rock star customers with exclusive magenta extras
at Live Nation events and with Pandora. Now, when they turn on their
tunes or head to a show, they'll get an elevated experience, just for
being with T-Mobile. We're always looking to thank our customers in
bigger, bolder ways…this latest move is no exception – and we won't

All the Music, All the Time

Pandora pioneered music streaming. Now, T-Mobile customers score a free
subscription to Pandora Plus! That's unlimited ad-free music and higher
quality audio for some serious ear candy, all year long. Now, T-Mobile
account holders will get unlimited skips, replays, personalized stations
and offline listening -- and no ads -- just for being magenta.

"We are committed to creating exciting new opportunities for more people
to find, share, and listen to the music they love," said Pandora CEO
Roger Lynch. "Through this exclusive offer, we will give T-Mobile's
massive customer-base access to one of our most in-demand offerings -
Pandora Plus. This is just the first step in a larger strategic
partnership between T-Mobile and Pandora. Expect to hear more."

Customers can snag a code to unlock their free Pandora Plus subscription
in the T-Mobile
Tuesdays app
for iOS
and Android
on August 28th, so mark your calendars now!

Magenta Carpet Treatment at Live Shows

Live Nation is the hands-down leader in live music and, with T-Mobile,
your concert experience is getting a serious upgrade.

"T-Mobile and Live Nation are creating new ways for our fans to enjoy
live concerts with exclusive access and perks only this partnership
could make possible," said Russell Wallach, Global President Media &
Sponsorship, Live Nation. "As fans experience this new level of access,
word will quickly spread, because the power of live music is contagious
and can't be matched."

The latest Un-carrier gives T-Mobile customers the ability to get
last-minute reserved tickets to sold out sections and get into great
shows at a great price. Just identify yourself as a T-Mobile customer,
and you'll unlock:

  • Tickets to Sold-Out Reserved Seating. Forgot to get tickets
    when they first went on sale? Calendar freed up and your favorite
    artist is in town? While others are scrambling to find tickets and
    paying more than list prices, T-Mobile customers can get last minute
    seats at first day prices. Coming soon, T-Mobile customers can
    exclusively unlock reserved seats in sold-out sections to hundreds of
    concerts on
    … you ballers. Just look for the T-Mobile Reserved Seats icon,
    starting 30 days before select shows.
  • Discounted Tickets. Get two $25 tickets for you and a friend to
    select Live Nation amphitheater shows, and that's $25 ALL IN, taxes
    and fees included, a price only available to T-Mobile customers.*
    Starting August 21st, discounted tickets will be made
    available in the T-Mobile Tuesdays app for some of the summer's
    hottest concerts including Charlie Puth, Counting Crows, Dierks
    Bentley, Wiz Khalifa and Rae Sremmurd, Lady Antebellum and Darius
    Rucker, Niall Horan and hundreds more. Act fast because these tickets
    are available first-come, first-served and while supplies last. And
    when amphitheater show season ends, new discounts begin! On T-Mobile
    Tuesdays, Un-carrier customers get at least $10 off tickets to select
    shows all across the nation.

Plus, more exclusive perks at select amphitheater shows starting next
year, just for the magenta fam:

  • Magenta Fast Lane Entry. Skip the line with a free Fast Lane at
    select Live Nation amphitheaters across the country, an especially
    valuable perk where general admission seats are first come, first
  • Magenta Concessions. Exclusive concession line just for
    T-Mobile customers, so you can get back to the music as soon as
    possible. And, T-Mobile customers can snag a Signature Magenta
    Cocktail available at select locations.
  • Magenta Lawn Chairs. T-Mobile customers get lawn chairs for
    free, so they can watch in style at no extra cost, while supplies last.

T-Mobile is all in on customer love and has always taken a radically
different approach – rather than making you buy your way to better
treatment, they give it to you – just for being a customer. T-Mobile
customers get Netflix included on family plans, Gogo Wi-Fi on
domestic flights, freebies and deals with T-Mobile Tuesdays, your own
dedicated Team of Experts and so much more. With today's upgrades, every
T-Mobile customer's magenta status Just. Went. Platinum.

For more on Live Nation and Pandora, head here.

For more on Team of Experts, head here.

Limited time offers; subject to change. *Live Nation: $25 Tickets: qualifying
service required; limit 2 tickets per code, 1 code per customer. Fees
included for digital tickets. Seat type varies by venue. Cannot be
combined with any other promotions. Codes expire. See Offer
 for details. Pandora: Claim in T-Mobile Tuesdays
App by 8/29 4:59 a.m. ET and redeem with Pandora by 9/4 at 4:59 a.m. ET
for 12 mo. subscription. Limit 1/account. New Pandora account may be
required. Pandora terms apply. If you cancel T-Mobile service, free
subscription ends. Images are for illustrative purposes only.

About T-Mobile US, Inc.

As America's Un-carrier, T-Mobile US, Inc. (NASDAQ:TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. Our advanced nationwide 4G LTE network
delivers outstanding wireless experiences to 75.6 million customers who
are unwilling to compromise on quality and value. Based in Bellevue,
Washington, T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and MetroPCS. For more
information, please visit

About Live Nation Entertainment

Live Nation Entertainment (NYSE:LYV) is the world's leading live
entertainment company comprised of global market leaders: Ticketmaster,
Live Nation Concerts, and Live Nation Sponsorship. For additional
information, visit

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