Market Overview

Turkish Airlines and Skift Release 2018 Global Business Traveler Report

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New research-based initiative examines how emerging factors
ranging from disruptive technology to personal preferences impact
corporate travel planning and policy

Turkish Airlines, the airline that flies to more countries and
international destinations than any other airline, and Skift, the
largest industry intelligence platform providing media, insights and
marketing to key sectors of travel, today launched the 2018 Global
Business Traveler Report.

Based on industry feedback and interviews from U.S.-based corporate
travel managers and international business travelers, the report
examines how factors ranging from disruptive new technologies to
personal preferences continue to impact the rapidly-evolving world of
corporate travel planning and policy.

The report aims to show ways that corporate travel managers and business
travelers can find balance in their common purpose and mutual mission
despite the gaps and differences in their objectives, expectations,
priorities and realities.

M. Ilker Aycı, Turkish Airlines Chairman of the Board and the Executive
Committee, said the 2018 Global Business Traveler Report was an
important part of their research and development process to continually
improve the quality of the airline's services.

"We regularly monitor existing and future aviation trends, and consumer
demands, to develop and evolve our products and services," he said. "The
results from this business traveler research provide an invaluable
glimpse into the important motivations in the corporate travel space
that will contribute to our growth in the years ahead."

"Changing traveler habits and disruptive technologies are impacting all
aspects of today's business travel experience," said Skift President
Carolyn Kremins. "This new report that we conducted with Turkish
Airlines provides data-driven insights to help travel suppliers and
corporate travel managers evolve their corporate travel offerings for
this new environment."

Key corporate travel trends for 2018 identified by the Global Business
Traveler Report include:

  • Employees are taking control over their business travel:
    Increasingly self-reliant on mobile technology and personalized tools
    in planning and managing personal travel, corporate travelers
    increasingly want the same freedom and flexibility for their
    professional trips. Showing no signs of slowing, this macro trend of
    consumerized business travel is irresistibly shifting travel
    management trends and policy.
  • There is a new partnership model for managers and travelers:
    Disruptive new technologies and other resources are emboldening
    employees to be more assertive in their travel planning and decisions,
    including stepping outside of company policy. Rather than looking to
    fit this new reality into existing policy norms, travel managers have
    the opportunity to architect flexible new frameworks that protect
    company objectives while providing employees with the freedom they
    desire.
  • The frontiers for technology-supported travel are expanding:
    Corporate travelers are not quite ready to go full-tech. While
    embracing automated and digital solutions for basics like checking
    travel details and checking in for flights and hotels, they still want
    live, real-time human support for more advanced or urgent needs and
    concerns. As use and acceptance of improving chatbot, artificial
    intelligence, and other next-generation technologies grows, however,
    greater traveler dependence on tech is foreseeable.
  • The sharing economy is heading into the mainstream: The
    disruptive power of the "sharing economy" cannot be ignored, as
    business travelers increasingly embrace the alternative transportation
    and lodging options offered by leading players like Uber, Lyft and
    Airbnb. With major corporations and travel management companies
    beginning to formalize their relationships with these operators, CTMs,
    along with the taxi and rental car industries, will face a mix of new
    opportunities and challenges.
  • A deeper understanding of loyalty is emerging: Business
    travelers are rethinking and reassessing why they should be loyal to
    travel industry suppliers and brands. Among the ties that bind: a
    deeper understanding of their priorities and preferences, and
    personalized, customized rewards. For brands, it's a prime opportunity
    to listen to the corporate customer and evolve new ways to strengthen
    and further relationships in this important segment.

The 2018 Global Business Traveler Report presented by Turkish Airlines
and Skift can be viewed here.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member
Turkish Airlines has a fleet of 325 (passenger and cargo) aircraft
flying to 304 worldwide destinations as 255 international and 49
domestic, in 122 countries. More information about Turkish Airlines can
be found on its official website www.turkishairlines.com
or its social media accounts on Facebook, Twitter, YouTube, LinkedIn,
and Instagram.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly
global airline alliance to offer worldwide reach, recognition and
seamless service to the international traveller. Its acceptance by the
market has been recognized by numerous awards, including the Air
Transport World Market Leadership Award and Best Airline Alliance by
both Business Traveller Magazine and Skytrax. The member airlines are:
Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air
New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil,
Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian
Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian
Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways,
SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall,
the Star Alliance network currently offers more than 18,800 daily
flights to 1,317 airports in 193 countries. Further connecting flights
are offered by Star Alliance Connecting Partner, Juneyao Airlines.

About Skift

Skift is the largest intelligence platform in travel, providing Media,
Insights & Marketing to key sectors of the industry. Through daily news,
research, podcasts, and Skift Global Forum conferences, Skift deciphers
and defines the trends that matter to the marketers, strategists, and
technologists shaping the industry. SkiftX is Skift's in-house creative
studio, working collaboratively with partners like Mastercard, Hyatt,
Adobe, Lyft, Airbnb, and many more on custom projects to engage the
world's largest audience of travel influencers and decision makers.
Visit skiftx.com
to learn more or email at skiftx@skift.com.

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