Market Overview

AT&T Completes Acquisition of AppNexus


AT&T Advertising & Analytics Lays Foundation of a Premium TV and
Video Ad Marketplace Fueled By Data, Technology, Premium Content and

AT&T* announced today the completion of its acquisition of AppNexus, now
part of AT&T advertising & analytics led by CEO Brian Lesser. AppNexus
operates a leading global advertising marketplace and provides
enterprise technology products for digital advertising, serving
publishers, agencies and marketers.

AT&T will continue to invest in and build on AppNexus' technology
globally as it integrates with AT&T's first-party data, premium video
content and distribution. AT&T has more than 170 million
direct-to-consumer relationships across its wireless, video and
broadband businesses.1 AppNexus also extends AT&T advertising
and analytics' footprint globally, expanding into Asia-Pacific,
Australia, Europe, and Latin America.

"This is an important milestone in the young history of our company,"
said Lesser. "With the addition of AppNexus, I'm excited about the role
AT&T will play in rethinking advertising not just for today, but for the
future — advertising that's better for brands, publishers and consumers."

AppNexus' expertise in machine learning, engineering and advanced
analytics will accelerate and expand AT&T's ad-supported offerings
across its portfolio, including Turner Networks, Otter Media and DIRECTV.

With the acquisition now closed, AppNexus' co-founder and CEO Brian
O'Kelley will report directly to Lesser. He will continue to lead the
AppNexus business and help spearhead the integration process with AT&T.

AT&T advertising & analytics will share more details about its brand and
business momentum during its first, invite-only Relevance Conference in
Santa Barbara, Calif. from September 24-26.

*About AT&T advertising & analytics

AT&T advertising & analytics is creating a new option for advertisers
and publishers to find and reach specific audiences at scale in trusted,
premium content environments. As a current leader in advanced TV
advertising, we help advertisers deliver the right message, at the right
time, on any device within a premium content environment. We are rooted
in a tradition of responsible data usage. For more than 140 years, AT&T
has used data to inform and improve the customer experience.

1 Represents cumulative video-capable D2C relationships
across the following services: Postpaid, prepaid and reseller wireless;
US and LatAm pay-TV, including DIRECTV NOW; Mexico wireless; and US
consumer broadband

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