Market Overview

Data Sharing and Standardization Technology Provider Validis Strengthens Public Relations Efforts by Partnering with William Mills Agency

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Validis,
a pioneer of data sharing and standardization technology used by three
of the big four accounting firms and 80 percent of the Tier 1 banks in
the U.K., has partnered with William
Mills Agency
, the largest independent public relations and marketing
firm specializing in the financial industry.

Validis is changing how financial institutions lend to businesses. The
unique technology provides an efficient way for lenders to acquire a
small business borrower's financial data by connecting them directly to
the borrower's accounting application. In just minutes, lenders receive
current, complete data in a consistent format allowing for fast,
confident lending decisions. There is no configuration by the lender or
preparation by the borrower required. With Validis, financial
institutions gain a complete view of the borrower's financial health
which empowers lenders to deliver real insights to customers.

Validis is led by board members and a senior management team who have
more than 230 years of combined experience in financial services and
technology. The Validis board is headed by Don Robert, former CEO of
Experian, Lindsey McMurray, founder of Pollen Street Capital, and Joe
Schull who brings over 20 years of experience and also serves as head of
Europe for private equity firm Warburg Pincus ("WP") and chairman of
Warburg Pincus International LLC. The senior management team is led by
Joel Curry, who has more than 15 years of experience in software sales
and led high growth businesses for Experian. Also on the senior
management team is Steve Brennan, Senior Vice President of Lending
Technology, who was formerly with Baker Hill and brings over 20 years of
experience to the team.

Validis provides a direct connection to a business borrower's accounting
package. The financial data is encrypted, interrogated for accuracy, and
standardized. Lenders receive the borrower's data in a consistent,
normalized view regardless of the accounting package. The data may be
viewed in our online portal or integrated into the financial
institution's existing systems. The result is greater insights, improved
decision making, and increased efficiency.

"Partnering with William Mills Agency for Public Relations was a natural
decision for us as we continue rapid growth, especially in the U.S.,"
said Joel Curry, CEO of Validis. "Both of our teams possess years of
experience and deep ties to the financial industry. This was a key
factor in our decision to partner with them, and we're confident they
will be critical to our mission as we expand and grow."

"With more than 40 years of experience in the financial services
industry, our agency has the skillset and perspective to support our
clients in truly unique ways," said William Mills, CEO of William Mills
Agency. "For companies like Validis, we leverage our experience and
strong industry relationships to help them better tell their story in a
way that aligns with their strategic business objectives."

About Validis

Led by experienced and influential finance and technology experts, with
headquarters in the United Kingdom and offices in North America, our
mission is to be the place where businesses come to share financial
data. Validis provides a data pipe for commercial lenders and
accountants to their clients' accounting application. The technology
collects financial data from a business' accounting application and
transforms that data into a standardized format, empowering commercial
lenders and accountants with fast and secure access to financial data.
The system connects to online and desktop accounting applications used
by 80 percent of the SMB market, and is currently used by three of the
top four accounting firms and 80 percent of the Tier one banks in the
U.K. For more information, please visit www.validis.com

Follow Validis:

LinkedIn: Validis
LinkedIn

Twitter: Validis
Twitter

YouTube: Validis
YouTube

About William Mills Agency

Founded in 1977, the Atlanta-based company has established its
reputation in the industry through successful execution of media
relations, marketing services and crisis communications campaigns for
hundreds of companies ranging in size from entrepreneurial start-ups to
large, publicly traded corporations throughout North America, Europe and
India. For more information, please visit www.williammills.com.

Follow William Mills Agency:

LinkedIn: WMA
LinkedIn

Twitter: WMA
Twitter

Facebook: WMA
Facebook

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