Market Overview

Ehrlich Joins GfK Auto Syndicated Team to Serve West Coast Clients


GfK's Auto
Syndicated (Automobility)
team in North America has tapped
industry veteran Jim Ehrlich as SVP and Account Manager, primarily
working with West Coast automotive clients.

Ehrlich – who will be based in Los Angeles – brings to GfK 15 years of
experience in market research, marketing, digital strategy, and product
development in the auto sector. Most recently, he was Director of
Research and Market Intelligence at Cox Automotive.

Earlier, Ehrlich held corporate, marketing, product and strategic
planning roles at Hyundai Motor America and Hyundai Capital America. He
has also worked at research firms MORPACE International and Harris
Interactive, as well as the US Census Bureau.

"We are thrilled to add someone with Jim's credentials and strategic
experience to an already strong team," said Tom Neri, Commercial
Director for Technology and Durables in North America. "Our Auto
Syndicated study is one of GfK's richest consumer resources in North
America, and we are excited to expand the ways that a variety of clients
leverage this information."

Ehrlich is a graduate of the University of California, Irvine, where he
earned both BA in Sociology and an MA in Demographic & Social Analysis.

About GfK

GfK connects data and science. Innovative research solutions provide
answers for key business questions around consumers, markets, brands and
media – now and in the future. As a research and analytics partner, GfK
promises its clients all over the world "Growth from Knowledge".

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