Market Overview

BAI to Unveil New and Exclusive Research at BAI Beacon 2018

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BAI announced that new research, including a special report with Digital
Banking Report
, will be unveiled at BAI
Beacon 2018
in Orlando, Fla., Oct. 9 – 11. BAI Beacon is an
immersive conference experience designed to take financial services
industry goals and challenges and break them down into actionable steps
to drive innovation and positive change in the industry.

For a second year, BAI has teamed up with Digital Banking Report to
present a cutting-edge, timely research report. This year's report,
"Humanizing the Digital Experience in Banking," illustrates ways that
financial institutions are using data, analytics and digital technology
to improve the banking customer experience. By combining consumer and
industry research, the report will uncover what consumer expectations
are related to digital technology and personalization and how financial
services organizations are responding to these needs. The report will
include industry case studies of organizations that have successfully
implemented initiatives to enhance the digital customer experience.

In addition to being the first audience to see this exclusive research
presented, BAI Beacon attendees will receive a complimentary copy of the
full report, a $495 value, as part of their conference registration.

BAI will also feature research at BAI Beacon on other relevant, timely
topics. These sessions include the impact of the rising rate environment
and the consumer banking outlook for 2019.

Two unique customer panel sessions will provide attendees with a live
focus group experience to better understand the needs of consumers and
small businesses. The consumer panel will focus on the role of a bank in
tomorrow's economy, and the small business panel will provide a
customer's perspective on acquisition, retention and more.

"Harnessing the power of data to understand what consumers want from
their financial institution and having a strategy in place to meet these
needs is paramount in today's competitive market," said Karl Dahlgren,
managing director of BAI. "The BAI research presented at BAI Beacon will
give attendees a first-hand look into key issues from both the consumer
and banker perspective, and provide tangible examples of how to address
some of the top challenges facing the industry."

To learn more about the agenda, featuring more than 75 sessions and over
120 speakers and register to attend the conference, visit BAIBeacon.com.

About BAI

As a nonprofit, independent organization, BAI delivers the financial
services industry's most actionable insights, enabling leaders to make
smart business decisions every day. We're passionate about the trusted
information and powerful tools that provide leaders with the clarity and
confidence needed to drive positive change and move the financial
services industry forward. For more information, visit www.bai.org.

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