Market Overview

Joint NICE and Deloitte White Paper Paves the Way for Enterprise Transformation into Robotic and Cognitive Automation

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Trends focused paper bridges the gap between pace of cognitive and AI
technology innovation and enterprise adoption, helping drive future
readiness

NICE (NASDAQ:NICE) today announced the availability of a new
white paper with Deloitte Consulting, offering organizations practical
guidance to effectively navigate the transition into Robotic and
Cognitive Automation (R&CA), the future of Robotic Process Automation
(RPA). The new white paper entitled "The Future of Operations – Moving
Beyond Process Automation" is infused with practical insights and a
simulated business case demonstrating a futuristic self-service banking
scenario that utilizes a myriad of new generation cognitive tools to
stay ahead. To
download a complimentary copy of the white paper, please click here
.

A valuable contribution to the world of business transformation and
robotics, the paper addresses the fact that global organizations
acknowledge the need to invest in process automation and cognitive
tools, but lack the practical insights to deploy such technological
transformations. Readers can get a holistic and rich perspective on how
to practically assess and tackle the next technological revolution in
artificial intelligence and cognitive automation. The paper also
presents a unique, insightful, yet practical path towards tackling the
upcoming cognitive wave, set to overlay and enhance robotic process
automation, both strategically and practically.

NICE and Deloitte have been partnering globally to bring the value of
cognitive automation to the market. This new white paper builds on the
expertise of Deloitte's expansive global consulting experience and
NICE's market leading innovation in RPA geared by having over 500,000
robots in production and 500 deployments across a diverse range of
industries world-wide.

Miki Migdal, President, NICE Enterprise Product Group, said "We
believe that companies will need to harness and even master R&CA to
remain relevant and competitive in the very near future. The strategic
and practical insights in this paper present a rich source of
information to assist enterprises as they enter and navigate the robotic
and cognitive automation world to advance their operational DNA. We're
excited to collate our 15 years of expertise in robotic automation to
help companies identify and adopt the right approach and techniques to
get ahead and stay ahead in the experience revolution."

Zohar Yami, Partner, Robotics & Cognitive Automation, Deloitte,
said "A key and integral part of enabling organizations to succeed in
their robotic and cognitive automation journeys, is the realization that
R&CA is a transformation that needs to be managed at an organizational
level rather than on an IT project level. We are confident that this
whitepaper, co-created with NICE, will empower enterprises to manage
this transformation both rapidly and effectively.

About NICE
NICE (NASDAQ:NICE) is the world's leading
provider of both cloud and on-premises enterprise software solutions
that empower organizations to make smarter decisions based on advanced
analytics of structured and unstructured data. NICE helps organizations
of all sizes deliver better customer service, ensure compliance, combat
fraud and safeguard citizens. Over 25,000 organizations in more than 150
countries, including over 85 of the Fortune 100 companies, are using
NICE solutions. www.nice.com.

About Deloitte
Deloitte is one of the world's leading
professional services firms, and its Robotics and Cognitive Automation
(R&CA) offerings are integrated across Consulting, Advisory, Tax and
Audit. Deloitte works with clients to develop outcome-based solutions
that design how humans and machines work, make decisions and manage
interactions together. Deloitte leverages a unique blend of business and
technology acumen, process understanding and transformational thinking
to find solutions tailored to clients' strategic goals. Its R&CA
practice represents more than 3,000 practitioners in all major markets,
alongside a global footprint of 26 delivery centers, 27 Greenhouses, 5
Insight Studios and a network of global and regional Centers of
Excellence dedicated to enabling and accelerating R&C project delivery
of the highest quality. www.deloitte.com.

This white paper has been co-created by NICE and Brightman Almagor Zohar
& Co. ("Deloitte Israel").

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Ltd. All other marks are trademarks of
their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release
contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Mr. Migdal, are based on the
current beliefs, expectations and assumptions of the management of NICE
Ltd. (the Company). In some cases, such forward-looking statements can
be identified by terms such as believe, expect, may, will, intend,
project, plan, estimate or similar words. Forward-looking statements are
subject to a number of risks and uncertainties that could cause the
actual results or performance of the Company to differ materially from
those described herein, including but not limited to the impact of the
global economic environment on the Company's customer base (particularly
financial services firms) potentially impacting our business and
financial condition; competition; changes in technology and market
requirements; decline in demand for the Company's products; inability to
timely develop and introduce new technologies, products and
applications; difficulties or delays in absorbing and integrating
acquired operations, products, technologies and personnel; loss of
market share; an inability to maintain certain marketing and
distribution arrangements; and the effect of newly enacted or modified
laws, regulation or standards on the Company and our products. For a
more detailed description of the risk factors and uncertainties
affecting the company, refer to the Company's reports filed from time to
time with the Securities and Exchange Commission, including the
Company's Annual Report on Form 20-F. The forward-looking statements
contained in this press release are made as of the date of this press
release, and the Company undertakes no obligation to update or revise
them, except as required by law.

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