Market Overview

Samsung and Harman Kardon Collaborate to Provide Perfect Sound in New Premium Soundbar Lineup

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Premium soundbars HW-N950 and HW-N850, developed in collaboration
with HARMAN, feature Dolby Atmos and DTS:X for an immersive sound
experience

Samsung Electronics Co., Ltd. announced today that it released two
co-branded premium soundbars – the HW-N950 and HW-N850, in collaboration
with Harman Kardon, the renowned consumer audio brand. These new
soundbars were largely developed by Samsung, with Harman Kardon
certifying the audio quality through sophisticated sound quality
testing. Available beginning August 20, the HW-N950 and HW-N850 feature
both Samsung and Harman Kardon's logos to represent their new
partnership.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180814005760/en/

Following Samsung's acquisition of Harman International in March 2017,
the two companies have been collaborating on mobile products including
the AKG headphones bundled with certain Samsung mobile phones and
tablets tuned by AKG, as well as professional solutions for cinemas with
the JBL Professional brand. The HW-N950 and HW-N850 soundbars are the
first major collaboration between Samsung and Harman Kardon to enter the
premium category. With the audio quality certified by Harman Kardon and
hands-on direction from the brand's trained acoustics experts, consumers
can enjoy immersive and rich three-dimensional sound thanks to the
addition of DTS' proprietary DTS:X technology as well as Dolby Atmos.

"Our collaboration with Harman Kardon – an audio leader for 65 years –
is a major leap forward as we continue to push the boundaries of premium
sound and design for our consumers," said Jongsuk Chu, Senior Vice
President of Visual Display Business at Samsung Electronics. "Samsung's
market leading display technology and design paired with premium sound
quality of Harman Kardon products is a winning combination for
consumers."

With the HW-N950 and HW-N850, consumers will feel like they are in a
theater without leaving home thanks to Dolby Atmos and DTS:X
technologies, plus up and side-firing speakers that move sound naturally
above and around listeners. The HW-N950 especially is equipped with a
main unit, four speakers and two wireless surround sound speakers,
offering an incredibly immersive sound experience. Also, thanks to its
7.1.4 channels, the largest number of channels currently available in a
soundbar, the HW-N950 features a built-in wireless subwoofer and rear
wireless speaker kit to round out the premium audio experience. The
HW-N850, a more simplified version of the HW-N950, boasts a 5.1.2
channel featuring a main unit speaker and woofer.

Harman Kardon tested and certified the products from both the objective
and subjective perspectives. The objective tests have been conducted
through an anechoic chamber and mock home environments, while the
subjective tests have been carried out by listening to and assessing
different audio formats and music genres. The tests are done to ensure
that products meet Harman Kardon's quality and performance standards.

"Samsung is the world leader in soundbars and we are extremely proud
that they are enlisting HARMAN to enhance their audio quality and play a
key role in growing their premium soundbar business," said Dave Rogers,
President of Consumer Audio at HARMAN. "Partnering with Samsung, one of
the most admired brands in the world, will broaden the reach and appeal
of Harman Kardon and help us build our business in other consumer and
car audio branded solutions. Introducing the new co-branded Samsung
Harman Kardon premium soundbars is a win for Samsung, HARMAN and
consumers, who now will have the best of video, sound and design
altogether in one striking package."

For more information on Samsung and Harman Kardon audio products, please
visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman/Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the
world. More than 50 million automobiles on the road today are equipped
with HARMAN audio and connected car systems. Our software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics Co., Ltd.

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