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E*TRADE Rated Highly in Barron's Inaugural Ranking of Top Robo Advisors

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E*TRADE ranked as a top-five robo in recent survey

E*TRADE Financial Corporation (NASDAQ:ETFC) today announced its high
ranking in Barron's inaugural study, "The
Top Robo Advisors: An Exclusive Ranking."
In the review, E*TRADE was
named one of the top-five robos.

In the evaluation, E*TRADE was featured for its commitment to
continuously simplify and enhance the experience. The review notes,
"After first introducing its robo offering two years ago, E*TRADE has
continued to refine the product, now known as Core Portfolios. The firm
has shortened its risk questionnaire to just seven questions and brought
in the option to choose socially responsible and smart-beta portfolios."

"This recognition is a testament to our pursuit to deliver an
exceptionally easy-to-use experience, said Rich Messina, SVP of
Investment Product at E*TRADE Financial. "Whether someone is investing
for retirement, buying a home, or simply trying to grow a nest egg,
we're here with the tools and guidance to help."

Core Portfolios is a professionally managed solution from E*TRADE
Capital Management. It helps keep investors on track with their
financial goals. With just a $5,000 investment minimum, clients get an
affordable diversified portfolio built from leading non-proprietary
exchange-traded funds (ETFs). Clients can stay in control of their
investment strategy, track their performance 24/7 through a digital
dashboard, and have access to a team of specialists if they have
questions or need help.

E*TRADE aims to enhance the financial independence of traders and
investors through a powerful digital offering and professional guidance.
To learn more about E*TRADE's trading and investing platforms and tools,
visit etrade.com.

For useful trading and investing insights from E*TRADE, follow the
company on Twitter, @ETRADE.

About Barron's Inaugural Ranking of Robo Advisors

Barron's, together with Backend Benchmarking, a Martinsville,
N.J.–based analytics firm and publisher of the Robo
Report
, published the first ranking of major robo firms that use
both performance data and qualitative metrics. The survey encompasses 10
robos with two years of performance history at Backend Benchmarking.

About E*TRADE Financial and Important Notices

E*TRADE Financial and its subsidiaries provide financial services,
including brokerage and banking products and services, to retail
customers. Securities products and services are offered by E*TRADE
Securities LLC (Member FINRA/SIPC). Commodity futures and options on
futures products and services are offered by E*TRADE Futures LLC (Member
NFA). Managed Account Solutions, including Core Portfolios, are offered
through E*TRADE Capital Management, LLC, a Registered Investment
Adviser. Bank products and services are offered by E*TRADE Bank, and RIA
custody solutions are offered by E*TRADE Savings Bank, both of which are
national federal savings banks (Members FDIC). More information is
available at www.etrade.com.

Prior to investing in a managed portfolio, please read the E*TRADE
Wrap Fee Programs Brochure
 for more information on the
advisory fee, rebalancing methodologies, portfolio management,
affiliations, and services offered.

The information provided herein is for general informational purposes
only and should not be considered investment advice. Past performance
does not guarantee future results.

E*TRADE Financial, E*TRADE, and the E*TRADE logo are trademarks or
registered trademarks of E*TRADE Financial Corporation. ETFC-G

© 2018 E*TRADE Financial Corporation. All rights reserved.

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