Market Overview

Adelman Introduces Platform as a Service Model


Adelman Travel and Technology launches omni-channel servicing to
their customer base

Adelman Travel, a top 10 travel management company and leading business
process outsource (BPO) provider specializing in travel and expense
management, unveiled their new Platform as a Service (PaaS) business
model at GBTA Convention 2018. This integrated platform delivers
sophisticated workforce management and a host of other services
including omni-channel servicing, artificial intelligence, flight
disruption prediction, expense integration at the API level and all
products in Adelman's technology stack.

"We're very excited about the change and growth we've experienced over
the last 12 months," said Andy McGraw, CEO of Adelman Travel. "Providing
leading edge technology has always been a core focus for us. We've also
taken a ‘mobile first' strategy by delivering everything on our platform
via mobile, and then bringing it to the desktop if beneficial. This is
apparent in our Ava (Adelman Virtual Assistant) mobile app, which we
delivered to clients earlier this year. With Ava, our focus is on the
end-user. We're now able to provide a broad range of services through a
single platform."

As part of the strategy to improve the end-user experience, Adelman has
implemented omni-channel servicing that allows the traveler to
communicate or transact through the channel of their choosing, whether
online or via phone, email or SMS. These contact methods are currently
available on the Ava app with chat functionality on the horizon.

Artificial Intelligence is a major component of Ava. Currently Ava
offers flight disruption and cancellation forecasting, which is powered
by AI technology. All flights are assigned a color and number coding
based on the likelihood of them being cancelled or delayed.

"We'll continue to incorporate other AI functionality into Ava,
including during the booking process," said McGraw. "As travelers make
reservations via the mobile app, Ava will learn their booking patterns
and preferences and will begin to make suggestions based on those."

Through Ava, travelers and travel arrangers can access up to three years
of invoices for expense report processing. Additionally, travelers have
access to their company's travel policy and key metrics, which allows
them to compare their trip costs versus the company budget, resulting in
travel decisions that are beneficial to traveler and company alike.

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