Market Overview

Simbe Robotics and Advantage Solutions Partner to Bring In-Store Visibility to Leading Consumer Goods Manufacturers

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Pilot program empowers global companies with shelf data to uncover
in-store opportunities.

In a first-of-its-kind pilot program, Advantage Solutions' digital
technology division and Simbe Robotics piloted a program with leading
global consumer goods manufacturers to identify on-shelf opportunities
and ultimately provide a better shopping experience. Simbe's Tally,
their autonomous shelf-scanning robot, collected real-time shelf data,
which Advantage then analyzed and contextualized into actionable data
and findings.

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https://www.businesswire.com/news/home/20180814005523/en/

Tally, Simbe Robotics' autonomous inventory robot, scans store aisles and identifies on-shelf opport ...

Tally, Simbe Robotics' autonomous inventory robot, scans store aisles and identifies on-shelf opportunities for retailers and brands. (Photo: Business Wire)

Simbe deployed Tally over a six-week period in three of Schnucks'
highest trafficked supermarkets. Here, Tally successfully conducted
three scans per day over the course of the pilot program. Leveraging
Advantage's deep client relationships, Tally's computer vision
technology captured and analyzed a wide range of data on behalf of three
leading global manufacturers.

"Our experience with Tally has demonstrated the ability for this
technology to capture data at a granularity and a frequency not
previously possible," said David Cortese, president of Advantage Digital
Technology. "We are extremely impressed with the quality and accuracy of
the information Tally yields and the imminent opportunity for our
clients to garner deeper insights on store conditions and improve the
consumer's shopping experience. Advantage will continue its
collaboration with Simbe in exploring the deployment of Tally at
additional retailers."

Participating manufacturers received daily reports and a cumulative
analysis of macro trends. These reports detailed how their brands could
better complement in-store category management and on-shelf
opportunities. Reporting encompassed out-of-stocks, trafficked items,
low inventories, and pricing audits.

"The insights that our clients received from Simbe and Advantage
provided a much-needed glimpse into what's happening at the shelf level
for their products," said Cortese. "The deep insights and analysis
enabled them to make immediate changes in inventory allocation and shelf
placement based on where consumers look the most, bringing a more
tailored and tactical shopping experience. These changes led to overall
growth for the client participants and their brands."

Participating manufacturers gleaned the following insights from the
Simbe pilot program:

  • Data-backed understanding of local market needs and how to optimize
    for the future
  • Root cause for lack of product on shelf (store operations issue,
    warehouse depletion, buyer issue, discontinued product, misplaced
    item, etc.)
  • Visibility into share of shelf, price, and promotion trends across
    categories
  • Analysis of "shelf health" by time of day and time of week
  • Ability to correlate shelf position and shelf performance to sales
  • Validation for assortment resets

"Partnering with Advantage is the perfect complement for Simbe to prove
how our technology will lead the retail industry trend in data-driven
sales," said Brad Bogolea, CEO and Co-founder of Simbe Robotics.
"Retailers are missing out on nearly $450 billion in under-optimized
shelf space. This trickles down to brands and products in a big way.
There's missed opportunity for stores and brands to better understand
what's happening on-shelf to recapture that potential lost revenue, and
Simbe is looking to bridge that information gap."

About Simbe Robotics

Simbe Robotics is the global leader in automation solutions that give
retailers unprecedented visibility and insight into the state of their
store environments, while improving inventory and mitigating operational
challenges. Simbe is a privately held, venture-backed company
headquartered in San Francisco, Calif. and works with major worldwide
retailers and brands across the US, Europe and Asia. For more
information, visit www.simberobotics.com
or follow the company at @simberobotics.

About Tally™

Tally works in concert with retail store associates by empowering them
with timely information to ensure products are always stocked, in the
right place and correctly priced. Using a suite of sensors, the robot
operates safely during normal store hours alongside shoppers and
employees and doesn't require any infrastructure changes to the store.
Tally's design is intuitive, friendly, and fits naturally into the
retail environment. The robot typically scans stores three times per day
and autonomously docks, allowing for continuous operation. Combined with
Simbe's cloud-powered software platform, powered by computer vision and
machine learning, retailers have unprecedented information and insight
into the state of their stores. This information can be used to
streamline store performance, maximize customer satisfaction, increase
sales, and optimize operational expenditures.

About Advantage Solutions

Advantage is a leading business solutions provider committed to driving
growth through winning insights and execution. Advantage's customizable
and technology-enabled sales and marketing solutions -- including
headquarter sales, retail merchandising, business intelligence, and a
full suite of marketing services -- are designed to help manufacturers
and retailers across a broad range of channels drive consumer demand,
increase sales, and achieve operating efficiencies. Headquartered in
Irvine, Calif., Advantage has offices throughout the United States and
Canada and maintains a platform in select markets throughout Africa,
Asia, Australia, and Europe through which it can service global needs of
multi-national manufacturers. For more information, please visit www.advantagesolutions.net.

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