Market Overview

The Vehicle Rental Market in Brazil: Overview & Forecast 2018-2023 -


The "Brazil
Vehicle Rental Market - Overview and Forecast (2018 - 2023)"

report has been added to's

The Brazilian vehicle rental market accounted to USD 4.68 billion in
2017 and is estimated to exceed USD 6.08 billion by 2023, at a CAGR of
4.54% during the forecast period.

Increased concern and awareness of lower emissions have primarily led to
the increase in vehicle rental options, where car rental and carpooling
significantly help reduce the number of cars on the road. Budget cars,
commonly known as "popular cars," make up the largest proportion of the
car rental industry's fleet. This is principally a result of the
comparatively low purchasing power of the Brazilian population. Brazil's
total fleet is strongly concentrated in the Southeast region.

Additionally, the country has been home to various historical sites
including opera house in Manaus, colonial towns, and churches along with
numerous cultural celebrations (especially the Rio-de-Janeiro carnival),
which are grandly celebrated, making the country one of the preferred
destinations for inbound tourism in Latin America.

Key Highlights

  • Strong Domestic Tourism Industry and Increase in International Tourism
  • Leisure/Tourism - Fastest Growing Segment

Notable Developments in the Market

  • March 2018: Localiza is expected to use Uber services for its vehicle
    rental fleet. The number of people without a car has led to the growth
    of potential customers for Localiza. The company announced that they
    will use Uber services, in order to cater to the customers who need a
    one-way trip ride. According to this innovation, the Uber services
    shall contribute to about 5% of Localiza's rental car volume.
  • March 2018: Brazilian car rental firm Locamerica acquired its smaller
    rival Auto Ricci SA, leading to the creation of the largest automotive
    rental company. According to the contract, Locamerica will acquire
    33.7% share of the Ricci firm.

Key Topics Covered

1. Introduction

2. Executive Summary

3. Market Overview and Trends

4. Market Dynamics

5. Brazil Vehicle Rental Market, by Application Type

6. Brazil Vehicle Rental Market, by Booking Type

7. Brazil Vehicle Rental Market, by Vehicle Type

8. Brazil Vehicle Rental Market, by Usage

9. Brazil Vehicle Rental Market, by End User

10. Competitive Landscape

11. Key Vendor Analysis

  • Localiza
  • Locamerica
  • Unidas
  • Movida
  • Avis Budget
  • Enterprise Group
  • Ouro Verde

12. Future of the Market

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