Market Overview

Strategy Analytics: Consumer and Advertising Spend on TV and Video Will Reach $559B Globally in 2022

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Strategy Analytics forecasts that global consumer and advertising
spend on TV and video will grow from $490B in 2017 to $559B in 2022, an
increase of $69B.
Spend on OTT video will account for 90% of this
growth, according to Strategy Analytics' Television & Media Strategies
(TMS) report, "TV's Transformation: A Unified TV and Video Market
Perspective
." https://www.strategyanalytics.com/access-services/media-and-services/in-the-home/tv-media-strategies/tv-media-strategies/reports/report-detail/tv-s-transformation-a-unified-tv-and-video-market-perspective

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180814005534/en/

Global TV and Video Subscription and Ad Revenue 2017 to 2022 (Graphic: Business Wire).

Global TV and Video Subscription and Ad Revenue 2017 to 2022 (Graphic: Business Wire).

Consumer spend and digital video ad revenue from OTT video services such
as YouTube, Facebook, iTunes, Google Play, Netflix, Amazon Prime Video,
Hulu, DirecTV Now, NOW TV, Maxdome, iflix, and other online video
services will double over the forecast period, reaching $123B in 2022.

"OTT TV and video services will be the driving force behind future
revenue," according to Michael Goodman, Director, Television & Media
Strategies, "however, traditional TV and video services should not
despair too much, as they will continue to account for the majority of
consumer and advertising spend for the foreseeable future."

By 2022, consumer and advertising spend on traditional TV and video
products and services globally will be over $435B, an increase of $7B
from 2017, and account for nearly 78% of all TV and video revenue.

Additional findings from this report include:

  • In 2022, North America will continue to be the largest TV and video
    market; accounting for 38.7% of global consumer and advertising spend
    on TV and video.
  • IPTV will buck the cord cutting trend in Western Europe. While cable
    (net loss of €987M), pay satellite (net loss of €187M), and pay DTT
    (net loss of €125M) will all see revenues decline over the next five
    years, IPTV will reach €9.9B in 2022, an increase of €1.5B.
  • In 2022, the Asia Pacific region will account for 23.4%% of global
    consumer and advertising spend on TV and video. Unlike North America
    and Western Europe, where consumer spend on legacy pay TV services are
    flat or declining, driven largely by China and India, consumer spend
    on legacy pay TV services will continue to see robust grow.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

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