Market Overview

Cupcake Vineyards Expands Portfolio with the Addition of Winemaker's Blend, an Ultra-Premium Small Batch Chardonnay


Cupcake Vineyards, a top premium wine brand1, announced today
the release of the 2016 Cupcake Vineyards Winemaker's Blend Chardonnay,
a small-batch limited production offering sourced from two select
vineyards in the esteemed appellation of Monterey.

Cupcake Vineyards Winemaker's Blend joins a portfolio with two other
outstanding examples of this varietal: Cupcake Vineyards Monterey County
Chardonnay and Cupcake Vineyards Butterkissed Chardonnay. Cupcake
Butterkissed Chardonnay launched earlier this year as a creamy, buttery,
full-bodied take on this classic varietal to meet consumer demand for
this taste profile. The brand has also seen remarkable success with the
Cupcake Monterey County Chardonnay, as it is the fastest growing of the
top 10 Chardonnays in its price point2 and the #2 SKU3
in the Cupcake portfolio.

Winemaker Jessica Tomei has been living in Monterey County over the last
few years, during which she has continued to perfect the Cupcake
Vineyards Chardonnay. During this time period, she's fallen in love with
two particular vineyards in the area, McCoy and San Lucas, that make up
the backbone of the Monterey County Chardonnay and are both located in
the Monterey AVA. Tomei has selected from her favorite lots of these two
esteemed vineyards to craft the newly released ultra-premium Cupcake
Vineyards Winemaker's Blend Chardonnay. This passion project began four
years ago and she is finally releasing her hard work. To craft this new
ultra-premium wine, Tomei employs a hands-on technique during malolactic
fermentation, stirring the wine two times per week. She then ages the
wine in French and American oak barrels for nine months, creating a
well-balanced wine with a creamy mouthfeel.

"This elegant, delicate take on a classic varietal showcases the
distinct style of the acclaimed Monterey AVA, where these grapes were
sourced and also where I call home," said Jessica Tomei, Winemaker at
Cupcake Vineyards. "I'm proud of the Chardonnay portfolio that we have
built at Cupcake Vineyards and I'm especially excited to share this
Winemaker's Blend with those looking for a bottle of something extra

The 2016 Cupcake Vineyards Winemaker's Blend Chardonnay displays elegant
notes of ripe pear, crisp apple, and bright citrus, complemented by
delicate hints of vanilla and crème brûlée. This limited production wine
has a suggested retail price $24.99.

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is a top premium1 wine
$8+ in the US. Cupcake's winemaker, Jessica Tomei, and her team travel
the world to ensure the most desirable grapes are being used in Cupcake
wines, always seeing the glass as full of possibilities and striving to
make wines worth celebrating. The portfolio now includes varietals from
California's Monterey County and Central Coast and other world-renowned
wine-producing regions, including Mendoza, Argentina; Veneto and Asti,
Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New
Zealand. For more information about Cupcake Vineyards, visit or on
Facebook at
Cupcake Vineyards, Livermore, CA.

© 2018, Cupcake Vineyards, Livermore, CA

1 Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) :
ALCOHOLIC • Period : Latest 52 Wks - W/E 4/21/18 • Product Share Basis :

2 52-wk Nielsen 4/21/18, $8-$11 Chardonnay/ Total Chardonnay

3 52-wk Nielsen 4/21/18, $8-$11 Chardonnay/ Total Chardonnay

View Comments and Join the Discussion!