Market Overview

Tealium Receives Highest Overall Scores in Customer Data Platform Buyer's Guide


The Relevancy Ring CDP Buyer's Guide 2018 Ranks Tealium Highest in
"Integrated Customer View Completeness" and Cumulatively Across Vendors

– the leader in real-time customer data orchestration solutions – has
been recognized as the highest-rated vendor by The Relevancy Group for
its innovative Customer
Data Platform
(CDP), outperforming five competitors across measures
of client satisfaction, and achieving two gold and two silver awards.

More than 400 qualified marketing executives – across the financial,
media and publishing, retail, e-commerce and tech sectors – participated
in The
Relevancy Ring CDP Buyer's Guide 2018
. The in-depth analysis
assessed each enterprise-class CDP's ability to manage data, how
innovative each product is, how effectively the platforms facilitate
collaboration, and their overall efficacy.

Tealium achieved the highest score overall, attaining ‘above expectation
/ better than most' in every category including Integrated Customer View
Completeness, Integrated Customer View Quality, and Data Matching,
Mapping, and Hygiene Completeness. In addition, the company was awarded
the Gold standard for Product Innovation and Account Management, and
Silver standard for Educational Resources and Overall Value.

"The Relevancy Group's methodology for buyer's guides incorporates data
from hands-on demos of each platform, deep vendor questionnaires, and
discussions with existing customers. As our analysis indicates we were
impressed by how well Tealium performed across each of these areas,"
said Nicholas Einstein, VP of research and principal analyst at The
Relevancy Group. "We employ a rigorous methodology for buyer's guides,
leveraging multiple data sources and several analysts to ensure an
objective and comprehensive analysis; we were impressed by how well
Tealium performed across the board."

Tealium's market-leading technology enables users to connect and enrich
event-level and aggregated consumer data from a plethora of devices, to
build a continuous, 360-degree view of customers, and automate actions
across every channel, touchpoint, and vendor in real time. Tealium's tag
management solution, Tealium
– which serves as a foundation for AudienceStream™,
its CDP offering – was cited as innovative within the report, and
includes more than 1,000 turnkey vendor integrations.

"We pioneered the CDP category and, as such, we are thrilled to be
recognized as the highest rated vendor by The Relevancy Group. With more
than 10 years' experience in customer data orchestration and an expert
team that is dedicated to ensuring we exceed the needs and expectations
of our customers, Tealium is proud to be highlighted as the industry
leader," commented Jeff Lunsford, CEO of Tealium. "With the continued
explosion of data from multiple channels, Tealium helps businesses
combat issues around data fragmentation by bridging silos and ensuring
data reaches the places it needs to be, securely and in real time."

To download the report, visit


About Tealium
Tealium revolutionizes today's digital
businesses with a universal approach to customer data orchestration –
spanning web, mobile, offline and Internet of Things devices. With the
power to unify customer data into a single source of truth, Tealium
offers a turnkey integration ecosystem supporting more than 1,000
client-side and server-side vendors and technologies. The Tealium
Universal Data Hub encompasses tag management, API hub, customer data
platform, and data management solutions that enable organizations to
leverage real-time data to create richer, more personalized digital
experiences across every team, technology, and customer touchpoint.

For more information, visit

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