Market Overview

Head Back-to-School in Style with Must-Have Grooming Tools from Braun


Braun upgrades the grooming routine with its Series 3 ProSkin Shaver
and Styling Range

This back-to-school season, Braun, the world's most trusted* grooming
brand, is helping young men look and feel their best as they gear up for
the next chapter of their lives. As they prepare for the semester ahead,
these young men are also thinking about the evolution of their personal
style, including facial hair. Braun Series 3 ProSkin, Shave & Style and
Multi-Grooming Kits provide ease and versatility to ensure young men
kick off the new school year looking and feeling their best.

"After experiencing a great summer break, the focus turns to a new
school year – a time for change and adjusting to a fresh routine,"
explains Alessandra Dolfini, Global VP, Braun. "Braun's vast line of
products help to ease the transition by equipping young men with the
right tools to master their facial grooming and styling with confidence
as they head back-to-school."

The Braun Series 3 ProSkin Shaver and Braun Styling range combine
premium craftsmanship with cutting edge technology to ensure ease in the
grooming routine, so that young men nationwide can feel refreshed and
focus on other aspects of their day. With precision and comfort, Braun
provides a refreshing experience without compromising in shaving and
styling performance.

Braun Series 3 – ProSkin

The Braun Series 3 ProSkin is a real hero for skin comfort, and a
must-have for this back-to-school season. Its advanced MicroCombTM
technology, a comb-like structure that guides the beard hairs into the
cutting element of the trimmer, reduces overall shaving time and thus
skin irritation by cutting short and long hairs simultaneously with
every stroke. The extra-large precision trimmer and ergonomic grip is
ideal for a gentle shave with total control, so he can start the year
looking and feeling great.

Braun Series 3 – Shave & Style

Braun is making it easier than ever for men to freshen up their look
with the Series 3 Shave & Style – the perfect three-in-one solution for
the man who wants to have the freedom of choice between a clean shave
and a precise beard style. The advanced ProSkinTM technology
pairs up with a set of changeable beard trimmer attachments, allowing
men to create their perfect look with the utmost precision. A
sophisticated shaving system with two SensoFoilsTM elements
adapt effortlessly to every facial contour to offer a smooth finish, so
they no longer have to worry about their grooming routine and can feel
ready for anything this semester.

Braun Multi-Grooming Kits

The Braun Multi-Grooming Kits consist of up to nine versatile
attachments for grooming and styling facial, head and body hair.
Whatever the job is, these precise tools allow men to create a variety
of looks while making sure it gets done properly – fast and fuss free,
even in the shower**. Simple to use, they adapt to any styling
preference and give men the freedom to let their style out. From beard
styling to hair clipping to body grooming, Braun Multi-Grooming Kits are
the perfect item for those looking to improve their grooming routine and
head back-to-school in style.

For more information, please visit

* Based on P&G owned Consumer & Market Knowledge research, conducted in
** Wet & Dry technology applicable to the all-in-one
head-to-toe trimming kit

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers and beauty products to hair
care appliances. Braun products enjoy worldwide distribution. Please
for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.

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