Market Overview

Thumbtack Releases Seventh Annual Small Business Friendliness Survey


In Largest Study of its Kind, Local Professionals Rank All 50
States and 57 Cities for Small Business Friendliness

Thumbtack, the website and app that finds you local professionals (pros)
for any project, today announced the results from its 2018
Small Business Friendliness Survey
, ranking all 50 states and 57
cities based on factors including licensing requirements, tax
regulations, and labor and hiring regulations. It's the largest
continuous study of small business perceptions of local government
policy in the U.S.

This press release features multimedia. View the full release here:

Thumbtack surveyed more than 7,500 local small business owners in 50
states and 57 cities to evaluate how easy state and local governments
make it to start, operate, and grow a small business. South Dakota,
Tennessee, and Alaska, and Fort Worth, Texas, San Antonio, Texas, and
Columbus, Ohio are among the top states and cities for 2018,
respectively, each earning an A+ for small business friendliness. For
complete results, please visit our interactive survey visualization:

"Small business entrepreneurs are creating sustainable jobs, and
policymakers must continue to empower this segment of the workforce,"
said Lucas Puente, Lead Economist at Thumbtack. "It is critical for
local, state, and federal governments to support small business owners
as they adapt to rapid change and innovation in today's economy."

Key Drivers of Small Business Friendliness

In this seventh year of the survey, small business owners revealed four
major priorities:

  • Small businesses deserve a bigger spotlight. Small business
    owners increasingly feel that government is prioritizing corporations
    and large businesses over the small businesses that drive the American
    economy. Nearly 70 percent of small business owners think their local
    government cares more about attracting and supporting new
    corporations, while only 30 percent believe that supporting local
    small businesses is the priority.
  • Health care is still a big financial deal. For small business
    owners and entrepreneurs, access to affordable health care is one of
    the biggest policy issues impacting their ability to stay in business.
    As political rhetoric and posturing affect the costs of monthly health
    insurance premiums, small business owners want less talk and more
  • Mobility remains a challenge. This year, small business owners
    reported that issues like rising housing prices and increasing
    transportation costs are making it more difficult to work where they
    live and travel to customers.
  • Training for the future is key. As new technologies appear and
    traditional jobs change, training will matter more than ever.
        States       Cities
Ten Highest-Ranked      

1. South

2. Tennessee

3. Alaska

4. Michigan

5. Utah

6. Georgia

7. Texas

8. South

9. North

10. Maine


1. Fort
Worth, Texas

2. San
Antonio, Texas

3. Columbus,

4. Colorado
Springs, Colo

5. Jacksonville,

6. Nashville,

7. Charleston,

8. Manchester,

9. Raleigh,

10. Charlotte,

Five Lowest-Ranked      

50. Illinois

49. Hawaii

48. Rhode

47. New

46. Kentucky


57. San
Francisco, Calif

56. Honolulu,

55. Anaheim,

54. San
Diego, Calif

53. Riverside,


Survey Methodology

Between June 4, 2018 and July 16, 2018, Thumbtack surveyed 7,629 small
business owners from across the U.S. operating across hundreds of
categories, including as electricians, music teachers, wedding planners,
and wellness professionals. The survey asked these entrepreneurs about
the policies of their states and cities toward small business, as well
as the overall level of support in their community. For the survey
methodology, please visit:

About Thumbtack

Powering the businesses of hundreds of thousands of local professionals,
Thumbtack is one of the largest local services companies in the U.S.,
offering nearly 1,000 categories, with a working professional in every
county in the U.S. Thumbtack has helped customers complete millions of
jobs — from plumbing, to catering, to personal training, to math
tutoring. Founded in 2008, Thumbtack is headquartered in San Francisco.
For more information, please visit:

View Comments and Join the Discussion!