Market Overview

Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership

Share:

Michael A. Cohen joins as Senior Vice President to fuel product
development and insights

Marketing
Evolution
, the leading provider of the most modern marketing
measurement and optimization solutions, announced today the appointment
of Michael
A. Cohen
as senior vice president and chief data science and
analytics officer, effective immediately. Cohen, a marketing scientist
with extensive corporate and academic experience, brings a history of
innovation in developing products that help marketers predict consumer
intent, behavior, and choice.

Most recently, Cohen was head of analytics and data science at Oath:
Data Products, a division of Verizon comprised of more than 50 digital
and mobile brands including HuffPost, Yahoo News, Yahoo Sports, Tumblr,
and AOL. At Oath, Cohen oversaw the scientific development of data
products including the company's marketing attribution platform,
Convertro.

"We've been experiencing rapid growth in the market," said Rex Briggs,
founder and CEO of Marketing Evolution. "Michael's deep experience and
track record for developing products that drive consumer-led decision
making will prove a tremendous asset as we scale our business to better
support the needs of a global marketplace."

Marketing Evolution's current customers represent some of the strongest
brands in the fastest growing segments including automotive,
entertainment, financial services and retail. Global demand for the
company's AI-based technology for marketing optimization, based largely
on its reputation as a leader in the unified measurement space, has been
growing rapidly. The company recently announced
the award of a patent
for its cutting-edge best practice engine
technology (U.S. Patent No. 10,032,121 - System and method for managing
and implementing procedures and practices).

"Marketing Evolution's reputation for innovation and ability to deliver
results for customers caught my attention," said Michael A. Cohen. "They
have quickly become a must-have for corporate executives and marketing
professionals looking for a strategic advantage in an increasingly
competitive marketplace. I look forward to helping the team bring these
cutting-edge science and new technologies to help our customers analyze
and optimize their marketing investments."

For the past eight years, Cohen has served on the faculty at the New
York University's Stern School of Business, most recently as a visiting
scholar and adjunct professor of marketing, where he conducts research
and lectures on the use of machine intelligence for data-driven
marketing management. He earned his Ph.D. from the University of
Connecticut and was a visiting scholar at both the Yale Department of
Economics and the Chicago University Booth School of Business.

About Marketing Evolution
Marketing Evolution provides the
most modern marketing
measurement and optimization solutions
that increase campaign
performance, sales, and engagement. Leveraging patented Artificial
Intelligence (AI) and billions of data points, our person-centric
approach provides marketers with actionable insights to prospectively
recommend media, message, and budget allocation. Forward-looking brands
rely on Marketing Evolution to deliver accurate unified marketing
measurement across both online and offline channels, while maximizing
their media spend, marketing Return on Investment (ROI), and brand
impact. To learn more, please visit https://www.marketingevolution.com/.

View Comments and Join the Discussion!