Market Overview

NewsCred Joins Marketo® Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

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Partnership builds upon long-standing relationship with Marketo,
Adding Email Creation and Analytics Integrations to the Offering

NewsCred,
the global leader in enterprise content marketing, today announced
it has joined the Marketo Accelerate Program,
the MarTech industry's first partner accelerator. With NewsCred's
integration into the Marketo Engagement PlatformTM, marketers
will be able to marry NewsCred's leading content and analytics with
Marketo's marketing technology to deliver a unified and measurable
experience for customers. In addition to joining the program, NewsCred
has invested in its own integration with Marketo for scalable email
creation and closed-loop content analytics, which have transformed
NewsCred's marketing efforts and can be passed through to customers.

"We are excited to join the Marketo Accelerate Program, building on the
success we have already seen working with Marketo for our own content
marketing," said Jennifer Stenger, vice president, strategic
partnerships, NewsCred. "In addition to the Accelerate Program, this
strategic partnership will enable Marketo's customers to more quickly
and easily create editorial-driven newsletters while at the same time
integrate data and analytics into their platform, showing exactly how
and where content is creating value in the sales cycle."

NewsCred's
integration with Marketo
focuses specifically on simplifying
newsletter content creation and integrating data and analytics. By
leveraging Marketo's dynamic snippet functionality, NewsCred's Content
Marketing Platform replicates different content sections of any branded
newsletter, allowing the delivery of email-ready content snippets
without the time-intensive process of having to edit HTML and create or
upload assets, removing the technical proofing process entirely.
Integrating with Marketo's Munchkin cookie, content consumption data is
captured throughout the lead process. This enables marketers to have a
complete picture of content's impact on business.

The NewsCred
Content Marketing Platform
enhances the scale, visibility, and
performance of content produced across enterprise marketing
organizations by streamlining the creation process from ideation to
publishing, improving collaboration between functional teams as well as
global markets, and surfacing data-driven insights that connect business
results to content. NewsCred combines this advanced platform with the
largest marketplace of relevant licensed and original content and
unrivaled expertise to deliver a complete content marketing solution
that drives operational efficiency and increases marketing attributed
revenue.

"We are pleased to have NewsCred officially be part of Accelerate so
that more marketers can have access to NewsCred's unique content
marketing platform that not only helps brands create and personalize
content easily, but that delivers ROI and analytics that you can see,"
said Shai Alfandary, vice president, global head of ISVs & LaunchPoint®
ecosystem, Marketo.

About NewsCred

NewsCred, the global leader in enterprise content marketing, empowers
the world's most ambitious brands with powerful technology, the largest
and most diverse content offerings and proven, unrivaled expertise.
Through its complete solution, NewsCred offers a repeatable methodology
that guarantees ROI for the world's leading CMOs and marketing leaders
from companies including Barclays, Fidelity, HPE, USAA, and more.

Founded in 2008, NewsCred serves hundreds of customers in over 70
countries from four global offices. Learn more at NewsCred.com,
join our community at NewsCred
Insights
and follow us on Twitter
and LinkedIn.

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