Market Overview

Influencer Marketing Platform #paid Brings on VP of Platform Sales to Accelerate New Platform Offering

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Influencer marketing platform #paid, has hired Charlie Locke as its VP
of Platform Sales. Locke will take #paid's existing industry-leading
platform and make it accessible for every marketing team and agency
around the world to run world-class influencer marketing programs.
#paid—whose platform leverages AI to match marketers and content
creators for scaled, authentic influencer marketing programs and
incredible content creation—will now begin to focus on bringing its
influencer platform to brands and agencies so they may run these
specialized campaigns independently.

Locke was previously VP of Sales at Flashstock; after its acquisition by
Shutterstock he was appointed VP of Enterprise Sales, North America.
Prior, he was Regional Manager of Salesforce's New York and Canada
Commercial Business, where he was twice named Manager of the Year. He
also founded two independent sales technology companies.

"I joined #paid because the team has a unique opportunity to disrupt the
fast-growing influencer marketing industry as brands are moving their
media spend away from traditional channels into social platforms where
they are getting much better performance." said Locke. "I'm looking
forward to working closely with marketers at brands and agencies to make
influencer marketing more transparent, demonstrate proven ROI, and
ensure we make the process of running influencer marketing programs as
smooth as possible."

#paid will open its platform with an offering that focuses on enabling
marketers to run world-class influencer marketing programs on their own,
harnessing #paid's technology and curated network of creators.
Additionally, #paid will accelerate innovation of its AI-powered
matching algorithm, Affinity Score™, which uses advanced
image-recognition, industry benchmarks, and relationships with valued
creators to ensure optimal and authentic recommendations.

"#paid is focused on helping creators make a living doing what they
love. For us, this means allowing more marketers to access the
technologies that have made #paid successful—from delivering world-class
influencer marketing programs to measuring tangible ROI for our
customers," explained Bryan Gold, #paid's co-founder and CEO. "We are
excited to have Charlie join the #paid team; his background in helping
clients adopt transformative technologies will be a great benefit for
our customers, creators, and the influencer marketing industry as a
whole."

Since its $9M Series A raise in the spring, #paid has championed its
growth across North America with offices in New York and Toronto. The
company has added key company hires and is on track for a record year as
it prepares for an upcoming launch of the beta version of its nascent
platform.

About #paid

#paid was founded in 2014 and brings together over 20,000 creators and
Fortune 500 brands for meaningful collaborations. With offices in New
York and Toronto, #paid empowers social media content creators and
enables the world to experience their creative storytelling. #paid
designs and develops world-class influencer marketing software that
makes marketers' lives easier. Top brands such as Toyota, Coca-Cola, and
Canon trust the #paid platform to activate creators, deliver inspiring
lifestyle content, and measure ROI. For more information on #paid please
log on to www.hashtagpaid.com.

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