Market Overview

Aparavi Ups Its Cred with Increased Industry Recognition

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Recent attention by media and analysts reflects growing success of
up-and-coming SaaS player

Aparavi, a Silicon-beach startup in SaaS solutions, continues to
increase its share of the backup, retention and archiving market behind
the strong showing of its new Active Archive platform, earning it
positive marks from industry-leading publications and analyst firms, and
increased sales garnered from its recently launched Aparavi Advantage™
Partner Program.

Aparavi has been highlighted in a number of recent "companies to watch"
articles, showcasing the company's ability to help customers master
out-of-control unstructured data growth while delivering huge savings
with on-premises and multi-cloud mobility and a pay-as-you-go model
based on usage. CRN named Aparavi among "The
10 Hottest Cloud Computing Startups of 2018 (So Far)
," emphasizing
the benefits to service providers looking to grow their monthly revenue
by expanding cloud service offerings to help solve customers'
ever-increasing data management challenges. The company was featured as
one of SearchStorage's "Eight
data storage startup vendors to watch in 2018
," highlighting
Aparavi's place in the "hot" cloud data management market. Aparavi also
made the cut among the companies "that are pushing the storage industry
in new and exciting directions" in EnterpriseStorageForum's "20
Data Storage Startups to Watch
."

The company's recent success is backed by the launch of the new Active
Archive platform, designed to deliver unprecedented control,
independence, and cost savings in the protection, retention, and archive
of unstructured data. Among the added features are new classification
and retention policies, support for additional cloud platforms, advanced
search, and simplified installation and deployment. They join Aparavi's
patent-pending cloud-active data pruning, which automatically removes
files that are no longer needed based on policy conditions to reduce
storage requirements over time and significantly lower recurring costs.
Together the solution delivers true multi-cloud, vendor-agnostic
management and mobility.

Aparavi has seen its sales significantly increase after the introduction
of the Aparavi Advantage Partner Program, which provides generous
margins along with billing based on partners' customers' aggregate usage
for the best cost savings. Aparavi provides its partners with
industry-best practices for marketing and selling to ensure success and
help drive demand. One-on-one training, co-branded marketing
assets/campaigns and sales assistance help partners get started. Aparavi
will be available for one-on-one meetings with prospective MSPs as well
as showcasing its solution at the upcoming XChange
2018
starting on August 19th in San Antonio.

Interoperability certification with IBM Cloud and Caringo Swarm,
acceptance into AWS Partner Network, and OEM licensing agreements have
also increased market penetration and general growth of Aparavi's
simple, efficient SaaS-based Active Archive. These combined successes
have enabled the company to expand its Santa Monica, California-based
headquarters.

"Visibility is key for any new company looking to showcase its
capabilities, therefore to have the kind of recognition that we've
received from leading publications and around the industry serves as a
magnifying glass to the success we've achieved so far," said Adrian
Knapp, Founder and CEO, Aparavi. "Between launching our Active Archive
platform to bringing service providers onboard to increasing business
relationships with other leading technology leaders, we believe that
this early success is a bellwether of where our company is headed and
shows how we are better serving those organizations looking to overcome
the challenges of massive unstructured data growth."

Follow Aparavi

https://twitter.com/aparavisoftware
https://www.linkedin.com/company/aparavi-software-corp/

About Aparavi

Aparavi, the world's leading SaaS-based Active Archive with built-in
data protection, helps organizations master out of control unstructured
data growth. Delivering both on-premises and multi-cloud mobility,
Aparavi provides true storage independence, and together with an
open-data format removes vendor lock-in, forever. Aparavi delivers huge
savings by slowing secondary storage growth by 75 percent, with
guaranteed availability regardless of how long data is retained. A
pay-as-you-go model based on usage eliminates up-front expenditures for
a better total cost of ownership. For more information visit http://www.aparavi.com.

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