Market Overview

BetterUp Launches Groundbreaking Lab to Pioneer Research on Human Performance and Flourishing in the Workplace


Professor Martin E.P. Seligman, the pre-eminent living psychologist,
to assist BetterUp Labs in driving human transformation

BetterUp, the first digital platform to bring personalized development
through one-to-one coaching for employees at all levels of a company,
today announced the launch of BetterUp
to drive research to help people thrive as human beings and, in
so doing, optimize their workplace performance and help their companies

Over the next five years, BetterUp will invest $15-$20 million in
BetterUp Labs, a first-of-its-kind behavioral research lab bringing
together business, academia and science to fund research to enable
people to be their best selves, and to arm companies with insights and
tactics to assist.

BetterUp has already funded a longitudinal study of 5,000 American
employees, investigating topics like meaning and purpose, and producing widely
cited research
on the impact of loneliness in the workplace. For
BetterUp Labs, planned future research will include investigations into
what separates flourishing employees from others, what best practices
support the most productive corporate cultures, and how individuals and
corporations can better plan for the future. Through this research,
BetterUp Labs will provide companies and employees with the scientific
findings they need to drive human transformation.

"The world of work has changed," says Alexi Robichaux, Co-Founder and
CEO of BetterUp. "Leading companies are eager to transform to better
align their strategy and culture with the changing talent landscape, but
they want proven approaches that drive business outcomes. BetterUp Labs
will help companies worldwide link purpose and performance, producing
actionable techniques and playbooks that promote human flourishing and
drive business results at the same time."

Headed by BetterUp Chief Innovation Officer, Dr. Gabriella Rosen
Kellerman, a Harvard-trained physician and behavioral science
researcher, BetterUp Labs will also break down barriers between business
and academia. Such barriers have hindered meaningful progress on long
standing industry issues, including widespread employee
and stagnating
productivity growth

Professor Martin E.P. Seligman, the founder of positive psychology and
author of the best-selling book, "Flourish: A Visionary New
Understanding of Happiness and Well-being," is joining the Science Board
at BetterUp Labs. He will help BetterUp Labs in designing cutting edge
research programs about flourishing at work. These will be done in
collaboration with the world's leading research scientists and with the
world's leading academic institutions.

"The science of human flourishing has now emerged from childhood into
adolescence," said Professor Seligman. "There are enormously promising
scientific findings on how to measure and build deep mental health, a
sense of mattering, of life satisfaction, and of an optimal balance of
work and family. These new findings call for new collaborations between
academia and corporations and it is my privilege to work with BetterUp
Labs to sponsor such work. Our joint aim is to design the workplace of
the future as the centerpiece of human flourishing."

BetterUp Labs will be THE science backed institute to deliver
accurate data and insights about the whole person, and knowledge and
strategies to enable transformation while studying how it impacts both
personal and organizational performance. It will also inform BetterUp's
integrated coaching methodologies to help workers develop the mindsets,
skill-sets and behaviors to use work as a platform for personal

These topics and others will take center stage at the BetterUp Shift
Conference in Philadelphia on October 23 - 24, 2018, where innovators
will address the future of work, the employee experience, and the
potential of the human spirit.

About BetterUp

Founded in 2013, BetterUp is a mobile-based leadership development
platform used by Fortune 500 companies. With a holistic,
science-backed methodology, BetterUp develops new behaviors and mindsets
that enable high performance amid constant and accelerating change.
Through on-demand, virtual coaching sessions, users practice and
reinforce new behaviors and skills. Individual growth is measured and
tracked. With a diverse range of customers, including LinkedIn,
Genentech and Logitech, BetterUp inspires employees to build the skills
to thrive personally and professionally. To learn more, visit

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