Market Overview

schuh Partners with Namogoo to Give Online Journey Hijacking the Boot


UK Footwear Retailer Optimizes the Customer Experience and Boosts
eCommerce KPIs by Blocking Unauthorized Ads on its Site

a company that helps online businesses prevent Online Journey Hijacking,
today announced the addition of UK footwear retailer schuh
to its growing roster of leading retail brands. schuh is using Namogoo
to increase conversion rates and improve the online customer experience
by blocking unauthorized competitor ads from their eCommerce site.

Namogoo's Online Journey Hijacking Prevention software revealed that
nearly 19 percent of all schuh web sessions were infected by various
forms of injected ads throughout the customer journey, disrupting the
intended customer experience. Ads are injected when consumers are
unknowingly infected with malware on their computers or smartphone.
Since the ads are injected on the consumer's browser, they are not
visible to schuh's online team. Utilizing Namogoo's software has
provided visibility into the magnitude of the issue and the potential
sales increase from blocking these unauthorized ads.

"When Namogoo first approached us about this solution, they revealed a
significant problem our customers were facing while visiting our site,"
said Stuart McMillan, deputy head of eCommerce at schuh. "We were
surprised to learn that an issue so disruptive to online retail could be
flying under our radar. Once we saw the results, we realized Namogoo's
technology delivered significant value, which increased our site
conversion and overall revenue."

Blocking unauthorized ads with Namogoo's solution drove a substantial
increase across eCommerce KPIs. By working with Namogoo, schuh
experienced a nearly 15 percent increase in average conversion rate and
29 percent decrease in checkout abandonment rate for infected users and
an overall conversion increase of 2.78 percent.

"Most eCommerce professionals are not aware that Online Journey
Hijacking is happening on their site or that they are losing customers
and revenue as a result. This growing issue has an untold impact on the
online economy," said Chemi Katz, co-founder and CEO of Namogoo. "With
Namogoo, retailers can easily ensure they are preserving a
distraction-free customer experience by protecting their brand and
winning back customers and revenue."

To learn more about how schuh is using Namogoo to protect its online
customer journey and win back stolen revenue, download the full case

About schuh
Schuh is a Scottish high street and internet
branded footwear retailer, operating 130 stores throughout the British
Isles, Ireland and Germany. They also have a substantial online presence
and are one of the UK's busiest online footwear retailers. The company
is predominantly a branded shoe stockist, selling over 80 brands,
including: Converse, Vans, UGG, Nike, adidas as well as its own schuh

About Namogoo
Namogoo is pioneering the market of Online
Journey Hijacking Prevention. Namogoo's holistic platform enables online
businesses to deliver a distraction-free customer journey by blocking
unauthorized product ads injected into consumer web sessions and
providing complete visibility and intelligence into the impact of all
third and fourth party services on site performance and business KPIs.
The world's largest online brands rely on Namogoo to gain control over
their online customer experience and consistently improve business
metrics. For more information, visit

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