Market Overview

CPGToolBox Launches Lightning-Certified TPM Solution to Plan & Analyze Trade Promotions Faster


a Trade Promotion Management (TPM) software solution provider and
Independent Software Vendor (ISV) of, has officially
launched the new Lightning version of its Trade Planner™ platform. The
fully upgraded TPM platform harnesses the latest technology innovations
from to deliver Consumer Packaged Goods (CPG) companies a
more intelligent, intuitive, and overall faster way to plan and analyze
trade promotions.

Lightning Experience
on CPGToolBox Trade Planner debuts a modern,
single page interface with streamlined navigation to enhance the user
experience and boost user productivity. With fewer steps, clicks and
toggling, the Lightning certified platform is easier to use and learn
accelerating user training and company-wide adoption. A host of upgraded
features, including better reporting, on-screen data, cloning, and a far
superior interactive planning calendar, are optimized to generate faster

"CPG companies who utilize the Lightning version of Trade Planner will
be able to manage the entire lifecycle of a promotion in less time and
with less effort," says Rick Pensa, CEO of CPGToolBox. "Planning trade
events, forecasting volume, clearing deductions – it's all easier,
quicker, and smarter. CPGs can generate actionable insights faster than
ever, so more time can be spent driving collaboration with retailers,
assessing promotional outcomes, and reducing overall trade spending

As the fast-paced CPG industry continues adjusting to e-commerce and
shrinking shelf space, improving the speed of information to remain
competitive has become a priority. A Forrester
Research study
commissioned by recently quantified
the time-saving benefits that come with Lightning, the newest version of The findings revealed that an organization deploying
Lightning-ready software, such as CPGToolBox Trade Planner, increased
productivity by up to 25 percent and saved more than an hour a week in
productivity over three years.

"The fact that CPGToolBox Trade Planner is built on the
Lightning platform means we can pass all the proven productivity
enhancements directly to CPG companies and help them take trade
management to the next level," says Pensa.

To learn more about the upgraded features and functionality included in
the Trade Planner Lightning Experience, watch
this video

About CPGToolBox

CPGToolBox is a North American business and ISV partner of dedicated to bringing relevant sales and marketing tools
to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the
cloud eliminates all related IT hardware, software, infrastructure costs
and maintenance concerns. The solution can be deployed quickly and
easily allowing manufacturers to be up and running within four months.
For more information, visit

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