Market Overview

Media Alert: Gartner Announces Sales and Marketing Conference 2018

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Gartner, Inc. (NYSE:IT):

What: Gartner Sales & Marketing Conference 2018

When: October 9-11, 2018

Where: Aria Resort & Casino, Las Vegas, NV

Details: Today's B2B commercial landscape is evolving at
rapid speed, growing more complex and cumbersome for both buyers and
sellers alike. Deals are slowing down, decisions are taking longer and
some are stalling altogether. Despite this, sales and marketing leaders
are still tasked with delivering significant growth year after year.
Organizations need data-backed insights to transform their commercial
teams into a next-generation selling powerhouse, able to overcome
today's challenges such as increased competition, low salesforce
productivity and ineffective coverage models.

At the Gartner
Sales & Marketing Conference
, sales and marketing leaders, and
their respective teams, will learn about the latest research and
strategies covering sales talent, customer buying behavior,
account-based marketing strategies and leveraging digital channels.

The event will center on four main tracks, focused on helping sales and
marketing leaders overcome the biggest B2B sales and marketing
challenges and priorities today:

Track A: Building the Next Generation of Sales Talent

Track B: Commercial Strategies for Shaping Customer Buying
Behavior

Track C: Driving Account Growth

Track D: Using Digital Channels to Accelerate Leads

Keynotes:

Guest Speakers:

  • Jennifer
    Aaker
    , Behavioral Psychologist, Author and Professor
  • Daniel
    Pink
    , Best-Selling Author of "When: The Scientific Secrets of
    Perfect Timing"

Gartner Keynotes:

  • A New Model for Customer Engagement: Gartner distinguished vice
    president, Brent Adamson
  • Building a System for Buyer Enablement: Gartner distinguished vice
    president, Brent Adamson

The Solution Showcase at the event will bring together leading
technology and service providers highlighting the next steps in sales
and marketing through live demonstrations, face-to-face meetings, and
fast-paced presentations. A listing of current exhibitors is available
on the Exhibitor
Directory
.

For complete event details, please visit the Gartner
Sales & Marketing Conference
website. Members of the media can
register for the event by contacting Kelly Blum at kelly.blum@gartner.com

Join the discussion on social media using #GartnerSMC.

About the Gartner Sales & Marketing Conference

Sales and marketing leaders face unprecedented changes in customer
expectations, technology and the talent needed to drive results. At the Gartner
Sales & Marketing Conference 2018
, taking place October 9-11 in
Las Vegas, sales and marketing leaders will learn from the latest
research, Gartner experts and esteemed peers, to guide them through this
time of change. Follow news and updates from the event on Twitter at #GartnerSMC.

About Gartner

Gartner, Inc. (NYSE:IT), is the world's leading research and advisory
company and a member of the S&P 500. We equip business leaders with
indispensable insights, advice and tools to achieve their
mission-critical priorities and build the successful organizations of
tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and
data-driven research steers clients toward the right decisions on the
issues that matter most. We're trusted as an objective resource and
critical partner by more than 15,000 organizations in more than 100
countries — across all major functions, in every industry and enterprise
size.

To learn more about how we help decision makers fuel the future of
business, visit www.gartner.com.

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