Market Overview

Fuel the Family with California Pizza Kitchen's Cauliflower Pizza Crust, Now Available in a Smaller Size for CPKids Meals and Lunch Duo Pizzas

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California
Pizza Kitchen
(CPK) today announced that the restaurant's popular
Cauliflower Pizza Crust is now available in a smaller, seven-inch size
made just for CPKids Meals and CPK's Lunch Duos. CPK became the first
national restaurant brand to offer Cauliflower Pizza Crust when it
introduced the full-size option in January
2018
. The veggie-based crust, which has fast become a favorite among
diners, has fewer carbs than CPK's traditional hand-tossed pizza dough,
is made with gluten-free ingredients*, and is a delicious way for guests
to sneak in extra veggies when enjoying their favorite CPK pizzas.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180814005215/en/

CPKids can now order their favorite CPK pizza on Cauliflower Pizza Crust. Photo: California Pizza Ki ...

CPKids can now order their favorite CPK pizza on Cauliflower Pizza Crust. Photo: California Pizza Kitchen

CPKids, Powered by Cauliflower
CPK takes pride in offering a
variety of kid-friendly dishes that are made with the same high-quality,
creative ingredients as the rest of the menu. The addition of
Cauliflower Pizza Crust means that kids can now enjoy their favorite CPK
pizza with an added bonus of veggie fuel that parents can feel great
about.

"The reception to our Cauliflower Pizza Crust has been incredible, and
we are so proud to be able to now offer this trend-setting innovation as
a part of our CPKids menu," said Brian Sullivan, SVP of Culinary
Innovation at CPK. "As a parent myself, I know that trying to get kids
to eat vegetables can be a real challenge when all they want to eat is
pizza. This delicious new veggie-based crust is a win-win!"

For guests aged 10 years and younger, CPKids meals include a choice of
fountain beverage, lemonade, apple juice, milk or chocolate milk.

A New Take On The "Power Lunch"
Lunch Duos offer CPK guests
the opportunity to pair lunch-sized versions of a favorite pizza or
sandwich with a soup or salad, creating more than 80 possible
combinations. With the addition of the new lunch-size Cauliflower Pizza
Crust, guests looking for a quick yet satisfying lunch have even more
options, with the same great value. Lunch Duos are available at
participating locations Monday through Friday, from 11 a.m.-4 p.m.

Cauliflower Pizza Crust can be ordered on any CPKids or Lunch Duo pizza
in place of classic hand-tossed dough for an additional $1.50.

The new seven-inch Cauliflower Pizza Crust is available at participating
U.S. locations, excluding airport, stadium, university, and hotel
locations. To learn more about CPK's full menu and check the
availability of items in your area, please visit www.cpk.com.

Show us how you enjoy your CPK Cauliflower Crust Pizza by tagging
#poweredbycauliflower online.

*Our cauliflower crust is made using gluten-free ingredients, based
on information from our supplier. However, due to our current kitchen
space, only the pizzas listed on our separate Gluten-Free Pizza menu can
be prepared using
Gluten
Intolerance Group's
certified gluten-free procedures.
Non-certified menu items are prepared in shared cooking and preparation
areas and may not be completely free from gluten. Guests should inform a
manager of any gluten intolerance.

About California Pizza Kitchen
In 1985, California Pizza
Kitchen (CPK) opened its first restaurant in Beverly Hills and
introduced diners to innovative California-style pizza. With a passion
for combining fresh, seasonal ingredients with flavor inspirations from
around the world, today CPK is a global brand serving creative
California cuisine in more than 250 restaurants in 13 countries and U.S.
territories. From signature, hand-tossed pizzas and high-quality main
plates to inventive better-for-you options, Lunch Duos, premium wines
and hand-crafted beverages, CPK adds its imaginative twist to create a
memorable casual dining experience. For more information, visit cpk.com.
Connect with CPK on Twitter at @calpizzakitchen
(#NEWCPK), Instagram at @californiapizzakitchen,
and Facebook at facebook.com/californiapizzakitchen.
Download the new CPK
Rewards™
app for iOS
and Android
to earn rewards for dining creatively, pay by mobile, order online and
more.

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