Market Overview

Cloudinary and CoreMedia Partner to Bring Cloudinary's Advanced Digital Asset Management Into CoreMedia Studio

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Leading CMS Offers Integration to Cloudinary's End-to-End Image and
Video Management, Enabling CoreMedia Users to More Easily Deliver
Dynamic Customer-first Experiences

Cloudinary,
the end-to-end media management solution for the world's top brands,
today announced a technology partnership with CoreMedia,
a leading Content Experience Platform provider. CoreMedia Studio users
will be able to leverage Cloudinary's web-based digital asset management
(DAM) solution, launched
in June
, to organize, manage and optimize their media assets,
including images and videos, and to orchestrate, preview and deliver
digital experiences consistently and optimized across all channels and
browsers. The CoreMedia partnership also marks an important milestone
for Cloudinary as it represents its fifth CMS integration and
underscores the company's rapid partner and customer adoption across
Europe.

Online retailers understand that they must deliver personalized,
content-rich experiences. The tension lies in delivering personalized,
media-rich content efficiently and consistently without impeding the
customer experience with less than optimal images and videos and lagging
page load times -- and losing customers at these critical engagement
points.

"We're pleased to be working with Cloudinary as a technology partner for
digital asset management," said Karsten Reuter, SVP Product Management
at CoreMedia.
"Their deep experience with global eCommerce brands will serve our
customers well, and we're thrilled to provide an integration to their
solution for enhanced media management, including the most dynamic video
optimization capabilities we've seen."

"A brand's digital media is everything; images and videos are at the
center of every successful campaign and drive improved customer
engagement," said Kobi Schwarts, Director of Business Development at
Cloudinary. "The ability to deliver fully-optimized media assets quickly
and efficiently is critical for any online retailer today, and we look
forward to helping CoreMedia users leverage our unique image and video
management solution, including our new DAM capabilities, to deliver the
kinds of modern shopping experiences their customers have come to
expect."

Both companies will be exhibiting at DMEXCO 2018 next month in Cologne,
September 12-13. Visit Cloudinary in Hall 8.1, Aisle B, B-014 to see its
digital asset management capabilities come to life.

CoreMedia customers can start using Cloudinary for free, and seamlessly
migrate media assets to Cloudinary on demand or move entire media
libraries all at once. More information about the Cloudinary for
CoreMedia integration is available here,
and to learn more about Cloudinary's Partner Program visit: https://cloudinary.com/partners.

About CoreMedia AG

Established in 1996, CoreMedia is headquartered in Hamburg, Germany,
with offices in San Francisco, Washington DC, and London. CoreMedia
provides industry-leading omnichannel content management, advanced asset
management, and deep eCommerce integrations. The company's Content
Experience Platform features an intuitive editorial interface,
unbeatable flexibility, and robust scalability. CoreMedia helps the
world's biggest brands build online flagship stores – including
Luxottica, Calvin Klein, Tommy Hilfiger, T-Mobile, and the Yoox
Net-a-Porter Group.

About Cloudinary

Cloudinary provides a cloud-based media full-stack solution for the
world's top brands. With offices in the US, UK and Israel, Cloudinary
has quickly become the de facto solution for web developers and
marketers to manage images, videos and other rich media assets and
deliver an optimal end user experience. Cloudinary has more than 5,000
customers worldwide, including AMC, Answers.com, Bleacher Report,
Cars.com, Conde Nast, DoorDash, Fairfax Media, Forbes, Gizmodo, GrubHub,
Hinge, Indiegogo, Lululemon Athletica, Outbrain, Stitch Fix, Under
Armour and Whole Foods Market. For more information, visit www.cloudinary.com.

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