Market Overview

Innovative Voice-Powered Research Firm inVibe Labs Doubles Down in Downtown Philly with Top Talent Hires


inVibe Labs, the healthcare industry's leading market research
innovator, has just expanded its Philadelphia-based team with the hiring
of two healthcare industry veterans, Beth Baldys and Donna Wray. This
significant investment, along with other recent hires in its West Coast
office, allows inVibe to better serve its fast-growing base in pharma
and biotech.

"By deriving emotional analytics from voice responses, we provide
clients with amazing insights they were never able to get before," said
CEO Fabio Gratton. "What's more, we can do this at speed to get both
qual and quant insights from any healthcare stakeholder in less than 48
hours. These new hires allow us to meet the increasing demand while
taking everything we're doing to a whole new level."

"I couldn't resist joining," said Donna Wray, now Executive VP of Sales
and Marketing, previously VP of Multichannel Marketing at TGaS Advisors.
"I was looking for an opportunity to work for a company that was
charting new territory. When I heard what inVibe was doing with voice,
emotion analytics, and AI, I realized there's a huge opportunity for
improving customer understanding with this innovation. We provide
clients with a whole new dimension of data that allows them to truly
listen and be better partners to their patients, HCPs, and payers."

Donna Wray has spent most of her career in pharma in various thought
leader and entrepreneurial roles. She is on the Health Literacy
Initiative committee for Intellus, and has been a speaker at various
forums, including the PMSA and the FDA. In 2017 she was one of
PharmaVOICE Magazine's 100 Most Inspiring People. Her clients have
included all of the top 20 pharma/biotech companies, many of the
mid-tiers, and various emerging companies.

Sunny Shah, inVibe's Philly-based Executive VP of Research & Strategy,
says, "Donna's thought leadership and expertise in research, health
literacy, and marketing make her a perfect fit for inVibe, where
innovation and entrepreneurship are core values driving the hyper growth
of our company."

Additionally, Beth Baldys joins inVibe as Assoc. Director, Insights &
Analytics. Previously she managed linguistic insights at Publicis-owned
research firm Verilogue, spearheading research across a multitude of
disease states. She did graduate work in Sociolinguistics at the
University of Pittsburgh; her research and career have been dedicated to
medical discourse analysis, within the context of pharma market research.

"Beth's expertise in sociolinguistics will help us take the unique data
we collect from our qualitative voice research projects in terms of
tone, pitch, syntactic composition — and translate those signals into
actionable insights for our clients that are looking to better
understand both the emotional and rational drivers of customer
behavior," says inVibe's co-founder and Chief Technical Officer, Jeremy

In addition to these two East Coast additions, inVibe also recently
bolstered its West Coast muscle with two new Market Research
Coordinators: Rachel Belyea, MS Applied Psych, and Natalie Newton, PhD

About inVibe Founded in 2013, inVibe is a full-service market
research company that specializes in delivering qualitative voice
response and quantitative research at lightning speeds with a unique
proprietary AI technology that analyzes voice responses captured in
virtual interviews, to uncover new dimensions of information and
insights. inVibe has delivered more than 80 projects to healthcare
brands and organizations so far this year. For more information, please
or email

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