Market Overview

Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video


Telaria Inc. (NYSE:TLRA), the complete software platform to manage video
advertising for premium publishers, today announced it has integrated
Nielsen's Digital Ad Ratings (DAR) to activate comprehensive, next-day
views of digital audience performance in the platform, offering
TV-comparable industry standards for digital video inventory.

Nielsen's DAR provides advertisers, media agencies and publishers with
audience metrics comparable to TV, including age and gender
demographics, unique audience, reach, frequency and gross rating points
(GRPs). With the Telaria VMP integration, premium video publishers can
now provide buyers with Nielsen audience demographic data before
purchasing media, enabling brands, agencies and platforms to make more
effective digital video buying decisions.

The Nielsen DAR solution will also support the development of unique
Private Marketplace Packages via the Telaria VMP, further elevating the
confidence of media buyers demanding more industry standardized reach

Using insights based on Nielsen's DAR, premium video inventory
underpinned with Nielsen digital measurement, marketers can have added
confidence that their campaigns are reaching their desired audiences.

"At its essence, Telaria's VMP was engineered to empower publishers with
greater inventory intelligence to make smarter revenue-driving
decisions, and for buyers to achieve the highest ROI by reaching the
right audiences for their campaigns," said Mark Zagorski, Chief
Executive of Telaria. "Agencies and brands who trusted Nielsen for
decades for accurate and actionable data and measurement in the TV
environment can now have the same trust and confidence in the digital
video environment."

"We are enthusiastic about the opportunity that the Nielsen DAR
integration will provide for us as a premium publisher leveraging the
Telaria VMP," said Sean Holzman, Chief Digital Revenue Ofiicer at
Bonnier Corp. "The insights that the DAR data provides will enhance our
ability to delivery inventory packages that exceed buyer demands for
reach and performance."

About Telaria

Telaria, Inc. (NYSE:TLRA), is a complete software platform to manage
premium video advertising. We engineer the most robust suite of
analytics, automated decisioning, and integrated programmatic and direct
monetization tools in the industry. Global publishers require total
command of their business; Telaria's independent solution empowers
unbiased decisions for the best revenue outcomes. Telaria operates out
of 13 offices worldwide across North America, EMEA, LATAM and APAC.

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