Market Overview

Farmer's Business Network, Inc. Launches F2F Genetics NetworkTM

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The farmer-driven network creates new, independent seed brand, a new
model for seed development and distribution; Rooted in transparency,
fairness and real world performance

Farmer's
Business Network, Inc.
, the independent farmer-to-farmer network,
today announced the F2F Genetics Network, a new seed line, model
for the future of seed development and direct-to-farm distribution. The F2F
Genetics Network
will bring farmers conventional (non-GM) and
post-patent seeds in corn, soybeans, and other crops direct to FBN
members with greater transparency on genetic identity, yield performance
and prices.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180814005243/en/

With farmers input prices continuing to rise as Big Ag consolidates and crop prices decreasing, farm ...

With farmers input prices continuing to rise as Big Ag consolidates and crop prices decreasing, farmers are looking for a way to find profit where they can. Farmers Business Network is cutting the excess from the value chain that adds unnecessary cost increases, and is putting farmers closer to the seed breeders with F2F Genetic Network. Direct-to-farm corn and soybean seed at a price every farm can afford. (Graphic: Business Wire)

As seed companies consolidate and competition is reduced, high seed
prices for farmers continue to hurt family farm incomes. Agrichemical
companies have promoted increasingly expensive biotech traits to
farmers, limiting the availability of non-GM seeds. Practices such as
non-transparent pricing, regional Zone Pricing, relabeling, rebates, and
hidden discounts have become seed industry standards at the expense of
family farm profitability.

"FBN members are fed up with high seed costs and reduced
competition from industry consolidation," said Ron Wulfkuhle, Head of
Seed at the FBN network, who will lead the F2F Genetics Network.
"In the F2F Genetics Network, farmers go from seed consumers and
price takers to seed creators and market drivers."

A New Model For Seed: The F2F Genetics Network

The F2F Genetics Network combines a new independent breeder
network, with the FBN farmer-to-farmer network and agronomic data
science platform. The F2F Genetics Network puts farmers closer to
the breeders than before, enabling farmers to actively co-develop
genetics through data, creating a new era of high-performance seeds
delivered at vastly lower costs for farmers.

The F2F Genetics Network was created to put Farmers FirstSM
in seed, with these core principles:

  • Interactive and Independent Network of Breeders and Farmers: Farmers
    take an active role in seed development through data to develop better
    performing varieties for their specific environments. By being totally
    independent, the F2F Genetic Network can find the best genetics
    from breeders, universities, and novel technology companies.
  • Performance: F2F seeds will be uncompromising on
    performance with the flexibility to select and target the highest
    performing genetics from our independent breeder network. Farmers'
    seed-soil placement, population, fertility and disease management,
    will be assisted through the FBN analytics network.
  • Transparency: FBN members will get for the first-time
    greater transparency on genetic identity, trial and yield performance,
    and pricing. Fore genetic identity, seed parental lineages and
    relabeling matches will be shown up front. FBN members will get
    access to both pre-commercial breeder trial and actual in-field
    performance from other FBN members, instead of just the
    "promotional" test plots traditionally used to sell seed.
  • Fair Pricing: The F2F Genetic Network will use national,
    transparent pricing, and eliminate the practice of discriminatory
    regional zone pricing. By selling direct-to-farm through the FBN
    Direct
    SM e-commerce platform, we will be able to
    keep seed prices exceptionally low.
  • Freedom to Keep Seed: Seed keeping will be enabled with the Soy+1SM
    program, restrictive bundles are eliminated with flexible financing
    and discounts on other inputs in FBN DirectTM.

"Farmers will not only have access to lower cost seed, but also the
transparency farmers have come to expect from Farmers Business NetworkSM,
and the opportunity to actively shape the future of seed." said
Wulfkuhle.

Farmers Business Network is steadfast in putting Farmers First and
leveling the playing field.

"Farmers Business Network at its core believes transparency,
competition and innovation are keys to farmer profitability," said Amol
Deshpande, CEO of Farmers Business Network. "Input prices, specifically
seed, continue to grow fast than the commodity prices farmers receive.
We are looking to reverse this unsustainable trend by fighting for
farmer profitability with innovative solutions that give farmers
leverage, even if they are unpopular with the industry, or downright
contrarian."

Farmer Freedom Through Keeping Seed: The Soy+1 Program

For decades, seed companies have barred U.S. soybean farmers from saving
seeds after harvest to plant the following season at vastly lower cost –
which has allowed seed companies to charge full price every year. The F2F
Genetics Network
's Soy+1 program will allow farmers, for a
fee, to keep, clean and replant F2F Genetic Network-branded
soybean seeds.

F2F Genetics Network Seeds Now Available for 2019

Orders and commitments for F2F Genetics Network seed have already
commenced, with a limited supply available for the 2019 season. Initial
products will include five conventional corn hybrids (RM 102 – 112) and
four glyphosate tolerant soybean varieties (RM 2.2 – 3.1). These seeds
have multiple years of production history, and are bred to be suitable
in the mid-latitudes from Nebraska to Ohio.

Additional hybrids and varieties, as well as other crops are rapidly
being added to the network.

Early order participants, who complete a credit application and qualify,
will also receive 0% extended terms and the F2F UnbundleSM
with discounts on an unrestricted selection of inputs offered through FBN
Direct
.

Creating an Independent Farm Economy to Put Farmers First

The idea for the FBN network originated from farmers who wanted
to create an independent, farmer-driven information and commerce network.

With the launch of F2F Genetics Network, farmers are one step
closer to having an totally independent full-farm profit system: from FBN
Direct's
input ecommerce platform; to FBN Analytics comprehensive
agronomic-network data analytics & decision support; to FBN Crop
Marketing's premium contracts, production contracts, advisory & risk
management, and price intelligence powered by a global buyer network.

Yearly FBN membership costs only $700 with no punishing acreage
fees, making it easily affordable for farms of all sizes.

About Farmer's Business Network, Inc.

Farmer's Business Network, Inc. is an independent farmer-to-farmer
network, built by and for Farmers, representing Farmers FirstSM.
FBN members receive comprehensive farm benchmarking, real world
seed performance, input optimization and pricing analytics based on over
160 million acre events of real-world precision agronomic data. The FBN
Direct
e-commerce platform provides national, transparent pricing on
ag chemicals, fertilizers, seeds, technology and services. FBN Crop
Marketing provides farms premium contracts, production contracts,
risk management, and price intelligence powered by a global buyer
network.

The FBN network has grown to covering more than 25 million acres
of member farms in the U.S. and Canada. Blending the best of Midwestern
agricultural roots and Silicon Valley technology, the company has
offices in San Carlos, Calif, and a National Operations Center in Sioux
Falls, S.D., and employees spanning 44 states and Canadian provinces.

The FBN Network's mission of creating a better farm economy has
earned the support of world-class technology investors GV (formerly
Google Ventures), DBL Partners, Kleiner Perkins Caufield Byers LLP, Bow
Capital, Acre Venture Partners, Temasek, and T. Rowe Price. To learn
more, visit: www.farmersbusinessnetwork.com.

The sprout logo, "FBN" and "Farmers Business Network" are registered
service marks of Farmer's Business Network, Inc. F2F is a service mark
of Farmer's Business Network, Inc. F2F Genetic Network branded
seed products are offered by FBN Inputs, LLC and are available only in
states where FBN Inputs, LLC is licensed.

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